PUNE, India, June 29, 2018 /PRNewswire/ --
Launches digital campaign to promote hassle-free shopping on over 1 million products
Bajaj Finance Ltd., the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network. The campaign aims towards highlighting the wide range of product categories on the platform along with instant and hassle-free financing options.
The new campaign takes forward the brand proposition of Bajaj Finserv towards making consumer's life pursuits hassle-free. It builds on the brand's endeavor to offer best-in-class shopping experience to its consumers through a no-cost EMI option on a gamut of products ranging from Electronics, Appliances, Smartphones, Home DĂ©cor, Groceries to Fashion, Travel, Fitness, Sports and Lifecare.
Conceptualized and executed by Leo Burnett, Mumbai, the campaign rolls out today. Digital videos supported by related content will be targeted across all digital platforms. The campaign will be live till August 10, 2018.
Bajaj Finserv's EMI network is India's fastest growing EMI Network that brings together hassle-free payment options and over 60,000 stores spread across 1300+ cities in India. This robust network of sellers offers its customers the option to buy over 1 million products in over 30 categories on easy EMIs. This includes consumer durables, digital products, lifestyle products and new categories like groceries, holiday packages and lifecare surgeries like bariatrics, knee replacement and hair transplant.
The Bajaj Finserv EMI Network Card works like a pre-approved loan and comes with no hidden charges. Offered through Bajaj Finance Limited, it allows payments through No Cost EMIs - which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI Network card-holders.
Watch here: https://www.youtube.com/watch?v=9_sXVRjkxtM
About Bajaj Finance Ltd.:
Bajaj Finance Limited, the lending and investment arm of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 19 million customers across the country. Headquartered in Pune, the company's product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Construction Equipment Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits and Advisory Services. Bajaj Finance Limited prides itself on holding the highest credit rating of FAAA/Stable for any NBFC in the country today.
To know more, please visit: https://www.bajajfinserv.in/
Bajaj Finance Ltd