Business Wire India

New Royal Stag Campaign #CanAWorldThatThinksLargeEverBeSmall

Seagram’s Royal Stag has always celebrated the spirit of dreaming, succeeding and making it large. This year, the brand has provided a global outlook to its philosophy of ‘Make It Large’ with a powerful new campaign that inspires audiences to achieve their dreams. The campaign features top global icons - Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan and Young OHM who come together to put out a thought-provoking message – ‘Can a world that thinks large, ever be small?’

With the new campaign, the brand has pushed its own boundaries as global achievers from across fields, nationalities, ethnicities and gender come together to inspire and instil the spirit of #makeitlarge. The film pivots on the narrative that pursuit of success has no boundaries & ‘Large’ is limitless. This campaign has a special relevance at these times, a world that thinks “large” will emerge even stronger in these trying times.

The new campaign was an ambitious project conceptualized by Ogilvy India, directed by German director Julian Ticona Cuba, in partnership with Estonia based production house, Munchhausen & shot across four countries. Adding to that, protagonists from six countries came together to make it a truly global film. The new campaign would be amplified via a 360 media plan.

Excited at the launch of Royal Stag’s new campaign, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand with a young heart that motivates people to dream, achieve and make it large in life. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and is willing to go the distance to fulfil their dreams. The film captures this spirit & depicts how achievers from across the world rally around this inspiring philosophy.”

Sharing the details about the campaign, Kunal Jeswani, CEO - Ogilvy India said, "Can a world that thinks large, ever be small? Royal Stag is a brand that inspires us to dream bigger, to reach further, to broaden our canvas of achievement. The world is full of opportunity and when each of us strive to fulfil our potential, we live our lives like they were meant to be lived. Large.”About Royal Stag

Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”.

About Pernod Ricard India

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram’s whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environment sustainability in all key states.