Wednesday, November 20, 2019
News
NEWS HOME
»
PRESS RELEASES

Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
  SocialTwist Tell-a-Friend  
   


Date: 23-10-2019 9:41AM
Source: Rubicon Project
Category: Business/ Finance, Financial Analyst & Investors, General, Internet, Information Technology, Advertising, Advertising, Pr And Marketing, Technology, It & Tech
Location: Los Angeles, United States

Business Wire India

Rubicon Project (NYSE:RUBI), the global exchange for advertising, announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019. RTK’s technology and team enable Rubicon Project to extend its Demand Manager product portfolio and client base. In the coming months, the company plans to integrate the two solutions to address the growing needs of publishers globally. Rubicon Project acquired RTK in an all-cash transaction for $11 million.

“RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service,” said Michael Barrett, President and CEO of Rubicon Project. “The company has a strong group of header bidding experts and Prebid developers that adds depth to our already great team. Together, we will accelerate our shared vision of helping publishers regain control of their monetization and make quick, informed decisions to grow their businesses.”

Founded in 2014 and headquartered in New York City, RTK is a programmatic infrastructure and ad operations company dedicated to making ad tech more efficient. RTK provides publishers with an integrated user interface to configure, install, and implement a complete header bidding solution. In addition, the company’s reporting and analytics capabilities are extremely fast and flexible, driving better yield management.

“We are thrilled to be joining Rubicon Project and look forward to being part of the Demand Manager team,” said Gareth Glaser, Co-Founder and CEO of RTK. “Rubicon Project’s resources and footprint supporting our integrated product will enable us to bring new levels of service and innovation to publishers globally, and to further our shared vision of bringing a transparent and collaborative approach to the industry.”

To learn more about how the acquisition of RTK fits into Rubicon Project's strategy, please see President and CEO Michael Barrett's blog post.

About Rubicon Project

Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them the tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly-traded company (NYSE:RUBI) headquartered in Los Angeles, California.



CONTACTS :

Charlstie Veith
Global Head of Communications & Marketing, Americas
cveith@rubiconproject.com
516-300-3569

More Press Releases

Rock 2020 in Style at Seaside Finolhu Maldives

The Leading Reading School in India, Vidyashilp Academy, Hosts Acclaimed Author Sudha Murty

Sintavia Launches Green Trade Group for Additive Manufacturers

Rockwell Automation Joins Forces with Accenture, Microsoft, PTC, ANSYS, and EPLAN to Help Businesses Simplify Digital Transformation

Beacon Platform Deployed by Shell New Energies to Develop Innovative Solutions

Schlumberger Announces Redemption of 100% of Outstanding 4.200% Senior Notes Due 2021 of Schlumberger Norge AS

Alibaba Cloud Powered $1B of GMV in 68 Seconds, with Zero Downtime During 11.11

MetLife Inaugurates New Asia Center of Excellence in Kuala Lumpur

Noxopharm’s Clinical Programs Aiming to Unveil a Potential Blockbuster Drug in the Cancer Treatment Spectrum

Boosting Industrial Output to Reach 5 Trillion Dollar Economy- Dr. Niranjan Hiranandani

Moody’s Analytics Wins Model Validation Category in Chartis RiskTech100®

FLIR Introduces StormCaster Payload Family for its SkyRaider and SkyRanger Unmanned Aerial Systems

Mary Kay Advocates for Global Female Empowerment, Entrepreneurship and Equality at Top Women’s Conferences Around the World

Virgin Voyages Sets Sights on the Med for Second Ship ‘Valiant Lady’ Launching 3 Exhilarating 7-night Itineraries From Barcelona With Overnights in Ibiza

Andersen Global Expands in Bosnia and Herzegovina

Appirio, MuleSoft Partner to Provide Digital Transformation Solutions

Srijan is Now a Certified Great Place To Work

Experience the World of Interconnected Security on IDEMIA’s Booth at Milipol Paris (november 19-22, 2019)

XPRIZE Announces New $10 Million Competition to Preserve Rainforests Across the Globe

Redefine Living With Alcove Realty’s “New Kolkata – Sangam”

British Bag Maker Bucklesbury Benefits From Global Trend Toward More Diverse Business Leadership

World Toilet Day: JICA Celebrates World Toilet Day by Reaffirming Commitment to Help India Maintain Its Open Defecation Free (ODF) Status

Riyadh on Track to Become Sustainable City – International Experts

Indian Chef, Lata Tondon Becomes the First Woman to Win Guinness World Record for Longest Cooking Marathon

ThinkPalm Technologies Launches New Software That Makes Auditing Easier: Q-Aud

Harness the Power of the Bajaj Finserv Business Loan for Doctors

RP tech India Brings Plantronics True Wireless Earbuds BackBeat PRO 5100 to the Market

GoDaddy Brings Ease to Customers With WooCommerce Integration and Updates to GoDaddy WordPress Hosting

Mori Memorial Foundation’s GPCI 2019 Report: London Loses Momentum, Tokyo Is Sluggish and Paris Trends Upward

Diagnose COPD Early to Prevent Lung Attack

GIA India Donates Replicas of Famous Diamonds to Chhatrapati Shivaji Maharaja Vastu Sangrahalaya

Northern Bitcoin Merges With Leading US Competitor

Lineage Logistics Announces Acquisition of Emergent Cold, Expands U.S. Port Network and Strategic Presence in Asia-Pacific Market

New Graduates Highlight Petrofac’s Long-term Commitment to India

China Hi-Tech Fair 2019 (CHTF2019) Concludes in Shenzhen

MSCI Launches Private Offering of $250 Million Senior Notes Due 2029

MSCI Prices $500 Million 4.000% Senior Notes Due 2029

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Army men bag gold, silver medals at Worl...
Over 15.65 lakh cases pending in courts ...
Jio joins Airtel, Vodafone Idea in raisi...
Government listing sex offenders in digi...
MoEF rejects Goa's demand on Kalasa-Band...
AP: 23 representatives from 19 countries...
More...    
 
 Top Stories
UN chief spotlights partnership to ... 
Centre planning to establish world-... 
National level swimmer from Bihar s... 
PDP MP gives calling attention noti... 
Equity indices scale record highs, ... 
England skipper Joe Root hints Moee... 
KONE India listed in the list of 10... 
Passengers rush after SpiceJet, Ind...