Monday, July 6, 2020

Product of the Year: Celebrating the Best Product Innovations in India
  SocialTwist Tell-a-Friend  

Date: 03-06-2020 11:25AM
Source: Product of the Year (India) Pvt. Ltd.
Category: General, Consumer Interest, Lifestyle, Events And Conferences, Household And Personal Care Products And Services, Manufacturing Companies, Retailers
Location: Mumbai, Maharashtra, India

Business Wire India
Product of the Year, the world’s largest consumer-voted award for product innovation, unveiled the “Product of the Year 2020” Winners.

This year’s winners emerged from a wide range of categories including Personal Care, Home Hygiene, Face Care, Hair Care, Fabric Care and Life Insurance.

Some of the prominent brands among the others who were recognised for their innovative products were Axe, Indulekha, Kellogg’s, Colgate, Vanish, Lizol, Mortein, VIP, VLCC and Max Life Insurance.

Established over 30 years ago in France, POY currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. The awards are backed by the votes of a large consumer base.

Using the route of much stronger associations, Product of the Year has significantly strengthened its proposition, making it more compelling and appealing to product teams across the board. The platform now offers brands the opportunity to use the logo on digital, offline and integrated campaigns, following the global models being used successfully in the US, Europe and other markets. This sought after recognition is based on consumer voting conducted by Nielsen who executed a pan India survey to determine the winners.

Mike Nolan, CEO, Product of the Year Management said, "Globally, we are seeing consistent engagement from market leaders as well as challenger brands. India is such a hugely innovative market and we are excited to see the growth of so many brands. We’re focused on staying relevant in this crowded marketplace and continuing to deliver value to our customers.”

Commenting on the winner announcement, Raj Arora, CEO, Product of the Year India, said, “Once again we’ve had some very strong winning products. We constantly strive to deepen our engagement with our participants and our research partners to understand the lay of the land and continuously better our platform making it increasingly more meaningful and impactive. We try and keep our ears close to the ground and hope and believe that our winners will be able to use this recognition to advantage by including it in their Television, Print and Digital campaigns.”

Product of the Year India has Nielsen India as their Research Affiliate since it’s inception in India, 12 years ago.

Below is a list of Product of the Year 2020 Winners:
Category Product Name
1 Pocket Perfume Axe Ticket Perfume
2 Toothpaste Colgate Charcoal Clean
3 Shampoo Indulekha Bringha Hair Cleanser
4 Wet Wipes Kara Wet Wipes
5 Granola Kellogg's Granola
6 Muesli Kellogg's Muesli
7 Floor Cleaner Lizol Cement Surface Cleaner
8 Term Life Insurance Max Life Insurance Smart Term Plan
9 Insect Killer Spray Mortein All Insect Killer
10 Face Packs Super Smelly Face Packs
11 Stain Remover Vanish Oxi Action
12 Upright Luggage VIP Fairway Strolly EXP360°
13 Facial Kit VLCC Gold Facial Kit
14 Liquid Detergent VOOM Matic Liquid Detergent

About Product of the Year (POY)

Product of the Year (POY) – is an international standard of consumer recognition that was founded over 30 years ago in France and is currently in over 40 countries. It helps guide the consumer to the best products and rewards manufacturers for their quality and innovation.

More Press Releases

NIIT Announces Virtual FutureReady Fest - a Nationwide Initiative to Empower Students for Jobs of the Future

Invest in Bajaj Finance Fixed Deposit to Get Returns up to 7.35 Percent

Merck Foundation Provided Oncology Specialty Training for More Than 80 New African Doctors From 26 African Countries to Increase the Limited Number of Oncologists in Africa

SAS Research and Development, India Ranks No. 1 Again in India’s Great Mid-size Workplaces

Honda Siel Power Products Limited Announces Corporate Name Change to Honda India Power Products Limited

Capgemini Teams From India, the UK and Australia Win Its 2020 Tech4Positive Futures Challenge

ViaBTC Group and Bitmain Supercomputing Center Research Institute Form Global Partnership to Launch Professional Mining Resources Platform

SAS India Named Among the Best Mid-Size Workplaces in 2020

Study Investigates Accuracy of Respiration Rate Obtained From Pulse Oximetry on Pediatric Patients Using Masimo RRp®

LOTS Wholesale Solutions Focuses on Flexible Supply Chain Management

Vroom Drive Launches Franchise Program

IDEMIA Ramps up Its Japanese Office and Moves It to Tokyo’s Shibuya District

V-Key: World’s First Virtual Secure Element V-OS Obtains Common Criteria EAL3+ on iOS and Android

Lifestyle Coach Nipun Joshi Collaborates With Dominiche Productions, To Host Show on Vedic and Mystic Sciences Across DTH Channels Making a Difference Towards the Society for 4 Years

India’s First NPNT Compliant Drone Flight Successfully Completed

37 Percent of Data Scientists Believe That Data Science Jobs are Available Despite the Current Crisis, Report By AIM

NIIT University Appoints Dr Prabhu Aggarwal as Its Next President

Navnit Motors Hosts India’s Largest BMW Premium Selection Facility in Bengaluru

Northern Data announces new backed customer

Northern Data: SBI Becomes New Strategic Shareholder

Zynga Closes Transformational Acquisition of Istanbul-based Peak; Expands Forever Franchise Portfolio with Toon Blast and Toy Blast

Andersen Global Expands in the Caribbean

Karnataka govt issues notice to Apollo h...
Goa's COVID-19 active tally at 745 with ...
Maharashtra govt allows private establis...
Haryana Police seizes 822 kg Ganja from ...
WB: BSF seizes 31.5 kg ganja, 360 phense...
Karnataka considering awarding 5 marks i...
 Top Stories
'Dil Bechara' sees Sushant Singh Ra... 
India, China agree that differences... 
Ricciardo reveals why few racers di... 
Siliguri Mayor Bhattacharya cured, ... 
No logo on Pak players' training ki... 
There were times where I felt we mi... 
Nepal's Chinese conundrum: The imba... 
Randeep Hooda steps out to clean be...