Toxin Free Products Startup Mamaearth Set to Grow 3x
Date: 18-04-2019 10:57AM
Category: General, Consumer Interest, Internet, Lifestyle, Natural Resources/ Forest Products, Start Up, Ecommerce, Events And Conferences, Household And Personal Care Products And Services, Manufacturing Companies, Retailers, Sme
Location: Mumbai, Maharashtra, India
Business Wire India
|Mamaearth Awarded As “One of the Best Brands” in India (Mr. Varun Alagh and Mrs. Ghazal Alagh receiving the award)|
In an industry that is dominated by MNC giants and homegrown behemoths, Asia’s first Madesafe certified brand Mamaearth, has swiftly set a new milestone for bigger brands by offering 100% toxin-free baby and baby care products. The Gurgaon-based startup has disrupted the personal and baby care segment with its nature-based products which are free from all known toxins that are banned in most countries. Founded in 2016 by husband-wife duo, Varun and Ghazal Alagh, Mamaearth has already acquired more than 500k customers across 120+ cities in India. The digital-first brand has a presence in over 500 stores across the country and is all set to reach the impressive 100 crores mark by 2020.
With "safety from harmful chemicals" being the primary lookout for millennial parents while buying baby care products, bigger players in the industry are clearly losing their popularity and are facing backlash on use of chemicals. The reshifted orientation of the new age parents towards natural and safe products has forced even popular brands to completely reformulate their products.
While there has been a rise in negativity against industry giants amidst the growing awareness, Mamaearth has witnessed the growth of 3X every year since inception or 10X growth in last 3 years and continues to grow at same pace. Also, at the time when these big brands are struggling to make their products free from toxins, certified safe brands like Mamaearth are offering natural and non-toxic products to the young informed parents.
“Our journey hasn’t been without challenges. With the usual pain points associated with fast growth, we have also been targeted by our competitors who have filed complaints against us. But being a parent-driven company we understand the needs and worries of today’s parents and are committed to reducing parental stress through our chemical-free products. We have sold over a million units of our products, which itself is a validation of consumers’ trust in us,” says Ghazal Alagh, Co-Founder and Chief Mama, Mamaearth.
The startup has also been felicitated as “One of the Best Brands” in India at the 2nd edition of The ET Brand Festival held on 29th March 2019. Acclaiming a position among the 50 leading brands in India, Mamaearth will be featured in The Economic Times Best Brands 2019 coffee table book which has been compiled on the back of a comprehensive study across leading brands in the country. The survey was conducted by The Economic Times in association with Nielsen, where 500 brands were analyzed based on the parameters of quality, innovation, and customer satisfaction. Out of these 500, 50 brands like Myntra, Sleepwell, AUDI India, WOW and Mamaearth among others have been recognized as one of the best in the country.
Speaking on the occasion, Varun Alagh, the Co-founder and Chief Dad at Mamaearth, said “Mamaearth has shown an upward movement in the trust pyramid We are pleased to have received the award from The Economic Times and the felicitation comes to as a vote of confidence from our customers. For us, it is a sign that our core proposition of stress-free parenting resonates with the voice of safety-conscious millennial parents.”About Ghazal Alagh
A Corporate trainer turned artist cum entrepreneur Ghazal Alagh, co-founded Mamaearth, driven by the passion for making early parenting, stress-free. As the Co-Founder and Chief Mama at Mamaearth, India’s first toxin-free baby care brand, Ghazal is responsible for product development and community management. She works closely with a large number of mothers to develop a product line that addresses problems that moms face on a daily basis. The idea of a 100% toxin-free baby products brand came to Ghazal when she became a mom and had a difficult time finding chemical-free products for her son, Agastya.
About Varun Alagh
Varun Alagh comes with over 10 years of leadership experience in sales and marketing roles with world-renowned FMCG brands. During this corporate stint, he has won multiple recognitions including Business Unit Presidents Award, Above and Beyond Award and I am Diageo Award. Varun is the Co-founder and Chief Dad at Mamaearth, a brand that reduces parenting stress by offering a line of honest, natural and safe products. Varun leverages his understanding of the FMCG market to develop, distribute and market Mamaearth's 100% toxin-free products.
More Press Releases
Get Your Home Loan From Bajaj Housing Finance Ltd at the Lowest Interest Rate
ITechLaw Publishes New Book and Opens Global Public Comment Period on Draft Principles for Responsible Artificial Intelligence
Audi China President Thomas Owsianski to Keynoteat CES Asia 2019
The Posiflex Group Showcases an Ecosystem of Connected Solution Endpoints with IoT Remote Monitoring at Computex 2019
Bacardi Limited Announces 5th Annual Good Spirited Awards for Employee-Led Global Environmental Sustainability Programs
Andersen Global Expands UK Locations
Secure Your Vacation Travel With Bajaj Finserv’s Affordable Pocket Insurance Products
OnePlus 7 Pro Becomes the Fastest Selling Ultra Premium Smartphone on Amazon.in
Corporate Social Responsibility Related News Releases and Story Ideas for Reporters, Bloggers and Media Outlets
Network of 1,500 Stroke-Ready Clinics across Europe
CSS Corp Wins The Golden Globe Tigers 2019 Awards From CMO Asia Group
Mary Kay Inc.’s David Holl Named Among Top Ten Most Reputable CEOs in the World, According to Reputation Institute
Secure-D Exposes Suspicious Android App with 500 Million Downloads
Taro Provides Results for the Year Ended March 31, 2019
The 26th HKTDC Hong Kong Fashion Week for Spring/Summer Opens in July
Lenovo Achieves Record Revenue for FY18/19 Driven by Success of Intelligent Transformation Strategy and Strong Operational Performance
Buy and Sell Globally: 2019 Yiwu Imported Commodities Fair Opens in “World’s Capital of Small Commodities”
Diligent Launches Modern Governance to Address Dangerous Governance Deficits and Announces New Modern Governance Summit
Groupe ADP Wins Many Overseas and International Contracts
New Fluid Dispensing Guide for Stock Lubrication and Metal Stamping from Nordson EFD
Wipro Builds a Blockchain-Based Solution for Travacoin to Enable Digital Currency-Based Payments for the Airline Industry
Exit CRM. Enter CXM
IIIT Hyderabad and TalentSprint Announce Pan India Roll out of Their Popular Executive Programs in AI/Machine Learning, Blockchain and DLT
INMA Reveals Global Media Awards Winners
Masala King Dr. Dhananjay Datar and Vandana Datar Honoured With International MahaBrand Award
Jefferies Establishes Global Microstrategy Research
NIPPON Platform Has Established the Ninth Overseas Branch "NIPPON Platform OÜ" in Estonia
Toshiba Starts Shipment of UL 508 Certified Photorelays for Industrial Control Equipment
TPL Delivers 28 percent Rise in Sales in Q4 at Rs. 331.71 Crores
Philip Morris International Strengthens Organizational Capabilities to Realize Its Vision for a Smoke-Free Future
PVH Corp. Names Stefan Larsson to Newly Created Role of President
Virgin Voyages Expands Epic Entertainment Lineup
Andersen Global Signs First Agreement in Bahrain
Sintavia Announces Joint Venture with Howco Group