Tuesday, May 21, 2019
News
NEWS HOME
»
PRESS RELEASES

AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef™
  SocialTwist Tell-a-Friend  
   


Date: 17-04-2019 5:30PM
Source: AdGreetz
Category: General, Entertainment, Internet, Advertising, Ecommerce, Pr & Marketing, Advertising, Pr And Marketing, Retailers, Technology
Location: Los Angeles, United States

Business Wire India

AdGreetz today announced the launch of AdChef, its new proprietary, fully-automated and integrated marketing platform. AdChef is the world’s first personalized video/display platform able to produce, upload and deploy millions of unique creative versions of ads to the most popular digital media platforms and demand side platforms (DSPs), while concurrently optimizing via AI/machine learning – all in real time. It can be integrated for use with platforms, including: Facebook, Instagram, Twitter, The Trade Desk and Google’s YouTube, AdWords, DoubleClick, among others. AdChef is now patent pending with the U.S. Patent and Trademark Office (U.S. Patent No. 62/790,274), and the corresponding office in India (Patent No. 201914004174).

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/51967775/en

How AdChef works (Graphic: Business Wire)

How AdChef works (Graphic: Business Wire)

AdChef represents the next generation in digital advertising, media buying and dynamic creative production and optimization,” says Eric Frankel, CEO and Founder of AdGreetz. “Historically, brands and their agencies produce a single, generic, one-size-fits-all commercial and deploy to each digital media platform/DSP on an individual basis. For the first time in digital advertising, brands, agencies and media buying firms can produce and deploy millions of hyper-personalized ads and simultaneously optimize their performance across dozens of the most popular digital media platforms/DSPs.”

Kunal Dubey, Director of Marketing for Flipkart, India’s number one e-commerce site and AdChef user said, “AdChef represents a dramatic shift for the advertising industry and has improved the way Flipkart communicates with customers in a personalized manner. In our partnership of two years, we have been able to upgrade our one size fits all ads to dynamically created and optimized ads across digital platforms. For Big Billion Days 2018, AdChef was critical in scaling up our marketing by creating 3 million-plus videos and improving performance metrics across digital channels."

AdChef consists of three proprietary ingredients: Ad Chemist, Ad Multiplier and Ad Runner.

Chemist:

  • Generates strategy, objectives and goals
  • Sets audience segments
  • Recommends creative based on audience segment
  • Finalizes ad templates


Ad Multiplier:

  • Generates unlimited video, display or GIF ad units
  • Auto-conforms to each platform’s ad specs
  • Renders in a fraction of a second


Ad Runner:

  • Uploads and deploys thousands to millions of ads to multiple ad servers concurrently
  • Optimizes all aspects of ad campaign/trafficking in real time with AI/machine learning
  • Garners highest engagement and activation


AdGreetz’ AdChef increases activation(revenue) two to three times and saves significant media costs by delivering the right video/display ad/message, to the right person, at the right time, in the right location, on the right channel and in the right format.

About AdGreetz:

AdGreetz is the leading proprietary SaaS video personalization platform that empowers brands worldwide to build stronger relationships with individual consumers, drive revenue and accelerate their digital transformation by allowing them to converse with customers on an individual level via millions of hyper-personalized, “smart”, data-driven, video messages and ads (on 21 digital and traditional channels) that engage and activate 2X-3X better than other marketing tactics. Channels include: Facebook, Instagram, Google Marketing Platform, YouTube, Twitter, display, email, premium video, print, outdoor, point of purchase, apps, on-pack, OTT, Snapchat and website.

Current and recent clients include: Amazon, Google, Zalando, West Elm, Forever 21, JustFab, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Flipkart, Myntra, Post Holdings, BMW, Toyota, Acura, Intel, LG, Lenovo, Disney, DirecTV, The Wall Street Journal, HBO, NBC, ABC, Hearst, Universal Pictures

AdGreetz is headquartered in Los Angeles with offices in New York and the UK.


MULTIMEDIA AVAILABLE :
https://www.businesswire.com/news/home/51967775/en


CONTACTS :

Ernesto Carreon
Tel: 310-806-6402
ernesto@adgreetz.com

More Press Releases

Phase III study showed nintedanib slows the loss of pulmonary function in people living with systemic sclerosis associated ILD1

Herbalife Nutrition Celebrates 20 Years of Success in India With the Unveiling of H24

GIA India Organised a GemKids Programme in New Delhi

NRI FT India and Digital Asset to Deliver DAML Driven Applications to Capital Markets

Analogix Introduces Its VirtualLink™ Reference Design for High-Performance Gaming Notebooks

Gupta Agarwal Foundation Donates $5 Million to Fund Heart Health Research and Education

CNIM to Optimize Renewable Heat Production for Nantes District Heating

Rubicon Capital Advisors Strengthens its Global Presence through the Formation of a Dedicated Investor Coverage Group and the Opening of a New Office in Seoul, South Korea

smartwater, the Perfect Accomplice for Original Thinkers!

Saurav Ganguly Joins My11Circle

Lattice’s New MachX03D FPGA Enhances Security with Hardware Root-of-Trust Capabilities

Lattice sensAI Delivers 10X Performance Boost for Low Power, Smart IoT Devices at the Edge

GLIDE and eBay Present the 20th Annual Auction for Power Lunch with Warren Buffett, May 26 – May 31

PEI-Genesis Promotes Peter Austin to General Manager North America and Corporate Senior Vice President

Onward Technologies Delivers PAT Growth of 50.9 Percent in FY 18-19, Board Recommends Final Dividend at 15 Percent

ams, Ibeo and ZF Partner to Deliver Industry-First Solid-State LiDAR Systems for the Automotive Industry

ICCPL, India’s Top Public Relation Agency Posts a Robust 100 Percent Growth in FY 18-19

New Study Evaluates Ability of Masimo SpHb® (Noninvasive Hemoglobin) to Estimate Timing for Invasive Measurement to Detect Anemia During Surgery

Karisma Kapoor Gives Away AQE Awards 2019 New Delhi by Xel Research

Opening up GIFT City Bourses to Foreign Retail Investors, NRIs a Positive Step, Dr. Niranjan Hiranandani - CMD - Hiranandani Communities

New Exploratory Data from VARSITY, First Head-to-Head Ulcerative Colitis Biologic Study Which Demonstrated Superiority of Vedolizumab to Adalimumab in Clinical Remission at Week 52, Presented at 2019 Digestive Disease Week®

Age, Gender, Disease Severity Impact Adherence to Long-Term PAP Therapy More Than Previously Thought

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Two DRG Personnel Injured in IED Blast...
J-K: Ujh bridge to become functional soo...
BJP demands probe into Delhi police offi...
Man wanted in robbery, murder case, held...
Ayodhya's Shri Sita Ram temple hosts Ift...
Cannes 2019: Sonam Kapoor steals the lim...
More...    
 
 Top Stories
White House tells former lawyer not... 
With terror on agenda, Swaraj depar... 
Jet Airways employees stage protest... 
Mau: Police disperses crowd gathere... 
Modi congratulates Joko Widodo on r... 
Ahead of opposition meet, Kumaraswa... 
Italy's head coach Roberto Mancini ... 
Women with sleep apnoea more likely...