World's First Handicrafts Hotel Launches in Vizag
Date: 12-04-2019 4:20PM
Source: Andhra Arts and Crafts Hotel
Category: General, Arts & Culture, Consumer Interest, Lifestyle, Travel & Tourism, Events And Conferences, Hospitality
Location: Mumbai, Maharashtra, India
Business Wire India
|Entrance Foyer - Andhra Art & Craft Hotel (Visakhapatnam)|
Le Sutra – the sister concern of the Palm Beach Hotel that recently opened the doors of its heritage wing, the Andhra Arts and Crafts Hotel in Vishakhapatnam, hosted an Andhra art and culture experiential in Mumbai today. The evening included a live art demonstration of the Etikopaka craft, a culinary experience of Andhra Pradesh and a digital walk through of the Andhra Art & Craft Hotel. The new wing is a ‘Microcosm of Andhra’ in itself and boasts of 70 sculptures and 50 art installations that weave the narrative of Andhra’s arts and crafts all through passages, corridors and residential areas of the Hotel, making it the world’s first handicrafts Hotel.
Owning the title of the world’s first Indian Art Hotel based in Mumbai, the Le Sutra Hotel, is designed on the three GUNAS or qualities as defined by ancient Indian philosophy, namely - TAMAS, RAJAS, and SATVA. Each room in the Hotel is a unique representation of the three GUNAS giving guests a never before seen experience. Taking forward the lineage of Le Sutra the Andhra Arts & Crafts Hotel is its third landmark project, the other two being the world’s first Indian Art Hotel and Tribal Art Homes, aims to preserve and bring forth the local craftsmanship of Andhra Pradesh.
The Andhra Art and Craft Hotel is designed exclusively by Andhra national award-winning artisans, interior designers, craftsmen and sculptors. The property has all its rooms themed on craft forms like Tholu Bommalata or leather shadow puppetry, Budithi brass work, Kalamkari pen art and Etikoppaka toys to create an evolved aesthetic expression encompassing the #HeartofAndhra.
The Hotel promises to be a unique destination not only for leisure but also for business and corporate travellers looking for an experience after boardroom hours. Some of the amenities provided by the Hotel include a secure private beach that stays open 24/7, an outdoor swimming pool and four in-house restaurants; Dusk – A Lounge Bar, Masala Mafia, Mafia Bar and Sea Deck where guests can indulge in speciality cuisines. To enhance the Andhra experience, the Hotel has curated a special Andhra cuisine exclusive to the Andhra Arts & Crafts Hotel guests. Additionally, each guest is presented with a souvenir at the end of their stay that represents the art and craft of Andhra. The Hotel is also looking to add an Andhra Crafts gift shop with artefacts curated from local artists and craftsmen. With the additional 24 boutique rooms, the property has joined the ranks of 50 art hotels the world over and holds its uniqueness by being the only handicrafts Hotel in the world.
Ms. Mitali Bajaj, Vice President - Corporate Affairs, Andhra Art & Craft Hotel said “With the Andhra Arts & Crafts Hotel, our aim is to create the #HeartofAndhra within Vizag and give our guests a curated experience of Andhra Pradesh. By purposefully using an assemblage of traditional and modern handicrafts in the interiors, the hotel not only pays tribute to the cultural heritage of one of India’s magnificent states but also preserves the legacy of its artisans. The Indian consumer today is well-informed and always on the lookout for new and unique experiences, be it a leisure or business trip. The Andhra Arts & Crafts Hotel serves as such an experiential destination with its unique proposition.”
Mrs. Radha Bajaj, Official Spokesperson, Le Sutra said, “My family has always been oriented towards arts and culture but when we embarked on building Le Sutra, I for one, was vary of the project since I felt that it would not only be more expensive but would also require massive investments of time and effort. I was of the opinion that it was better to design a simple but tastefully done hotel as choice of hotel is mostly determined by its location and ours was in the heart of Bandra, by the sea. However, when Le Sutra was fully developed, I had to set aside my apprehensions as I realised that the idea was a hit and the effort, a total worth. Today, I am delighted that we already have three properties based on art and another in the pipeline. Ours is the only hospitality chain to theme its properties around Indian art, handicrafts and scriptural philosophy.” About Andhra Art & Craft Hotel
The Andhra Arts and Crafts Hotel has been conceptualized and designed by Le Sutra as its third landmark project. The other two being the world’s first Indian Art Hotel and Tribal Art Homes, both of which are in suburban Mumbai and are recognized for tastefully projecting and elevating the myriad art forms interspersed across India and transforming rooms into cheerful colours to brighten the mood of the guests. With the 24 boutique rooms, the property has joined the ranks of the 50 art hotels the world over. With the launch of the Andhra Arts and Crafts Hotel, Palm Beach will boast of 80 plus rooms including 07 cottages and 03 (1 BR) Apartments.
www.palmbeachhotel.in; www.andhraartandcrafthotel.com; www.lesutra.in
More Press Releases
vivo Redefines the Offline Retail Experience for Customers: Launches First Ever Next-Gen Experience Zone in Chennai
PEI-Genesis Continues to Expand Global Reach With New Subsidiary in India: Sriram Nandakumar Named Field Application Engineer
Bajaj Finserv Announces Exciting Offers on #JustEMI to Make Your Diwali Sparkling
Boehringer Ingelheim Announces First Patient Enrolled in Phase II Trial of Novel Cystic Fibrosis Treatment (BALANCE-CFTM 1)
Gramener Named One of the Great Places to Work
Taulia Launches Next Generation Cash Forecasting Tool at EuroFinance Copenhagen 2019
Bank of America Reports Third-Quarter 2019 Financial Results
Dosti Realty Announces Dosti Lifelong Fiesta Offer for 2 of Its Residential Projects on the Auspicious Festive Occasion
How Rummy Passion Is Celebrating the Festival Month With All Rummy Players
Accomplishments of Dr. Steven Rosenberg in Cancer Immunotherapy Inspire Young Researchers in Japan & XIV Fujio Cup Quiz on Stem Cells Is Won by India.
Bertin Energy & Environment Looking for Green Energy Supply Solutions for the Giant SKA Radio Telescope
Future Gaming Announces Launch of Diwali Bumper Lotteries
Bajaj Finserv’s Sparkling Diwali: Avail Great Offers on Business Loans for Doctors
An ACE in the Hole: Boyd Corporation Enables Most Powerful GPU for Mobile Computing Devices
International Experts Invited to Attend Riyadh’s Sustainable City Symposium
ExaGrid Announces New Data Storage Solution for Acronis Cyber Backup
BCW Introduces BCW Eventus™, A Holistic Offering Serving Global Sporting Events
Andersen Global Enters Cameroon, Marking 18th Country in Africa
MSCI Schedules Investor Conference Call to Review Third Quarter 2019 Results
Mavenir Wins 2 Awards for Innovation at India Mobile Congress 2019
Dubai World Challenge for Self-Driving Transport Winners Announced for Prizes Worth USD 5.1 Million