Monday, January 20, 2020
News
NEWS HOME
»
PRESS RELEASES

Wipro Promax Analytics Solutions recognized by Promotion Optimization Institute
  SocialTwist Tell-a-Friend  
   


Date: 13-12-2019 6:13PM
Source: WIPRO
Category: General, Internet, Information Technology, Business Services, Major Diversified Industrial Groups, Technology, It & Tech
Location: East Brunswick, New Jersey, United States & Bangalore, Karnataka, India

Business Wire India
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that its Wipro Promax Analytics Solutions (Wipro Promax) suite has achieved the best-in-class distinction for Trade Promotion (TPx) capabilities in Promotion Optimization Institute’s (POI) recently published ‘POI TPx Vendor Panorama 2019’ report.

The report focuses on technologies that enable best-in-class planning and execution of sales and promotion strategy. It aims to help consumer packaged goods (CPG) companies understand better the management of trade promotion capabilities by leveraging enabling technologies to enhance trading partner relationships and drive profitability. It assesses 16 vendors in various categories including TPM functionality, TPO completeness, user experience, analytical capabilities, product vision and configurability. Wipro Promax received the best-in-class ranking in three categories, Desktop UX, Post Event Analytics, and Remote Promotion Monitoring.

Wipro Promax provides complete promotion planning, execution, management, tracking, and optimization capabilities that are highly automated. It has been delivering business value to leading CPG companies across multiple geographies over the last three decades. The solution has helped leading organisations achieve greater returns over their trade investments, transform consumer experience and improve customer loyalty.

Srini Pallia, President, Consumer Business Unit, Wipro Limited said, “We are honored with this recognition. Wipro realizes its customers’ focus on improving the ROI of their trade spend and provides innovative solutions. Our Wipro Promax offering leverages latest innovations in AI and ML technologies to deliver actionable insights and equip customers with predictive planning capabilities through an intuitive user experience. Wipro’s recently launched Auto Claims solution built on Wipro HOLMESTM AI and automation platform complements Wipro Promax and third party TPM offerings. It helps customers gain greater accuracy, speed and reduced administration cost for processing claims. We are confident that our continued investments in Wipro Promax will drive superior end-user experience, operational efficiency and profitability for our customers.”

Pam Brown, Chief Commercial Officer, Promotion Optimization Institute said, “Wipro offers a great combination of global support and services in the areas of data management, data science, analytics, or consulting, along with multiple delivery options and a good quality holistic planning tool (TPM/TPO/ROI) in a single platform. The company has recently upgraded the UX and analytics aspects of the platform positioning themselves as a global competitor in this space. Wipro, is one of the few vendors that enable top down and bottom up planning. Using the budgeting functionality, business targets are distributed to planning accounts, and then validated against optimized plans. In addition, Wipro also offers data management and data science resources, which are foundational and critical to accurate optimization results.”

The complete report can be accessed here.
About Wipro Promax Analytics Solutions

Wipro Promax Analytics Solutions, a key component of Wipro Limited’s Revenue Growth Management (RGM) offerings, has delivered efficient Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) solutions for three decades to global markets of all maturity levels. We ensure that our clients achieve the highest return on investment for their promotions and collaboratively maximize trade spend profitability with their retail partners. Wipro’s Promax Optimize (a bolt-on TPO solution to any TPM system for predictive promotion planning) provides the necessary AI to drive RGM strategies related to pricing and promotions. Wipro’s Promax Advanced (end-to-end trade promotion management and optimization solution) provides the tools necessary to seamlessly execute developed RGM strategies. The Wipro Promax Analytics solutions can be deployed both, on premise, or on cloud. We offer a full suite of complementary services around trade promotions that include data management, analytics as a service, data science as a service, system integration, consulting, solution deployment, and support. With an expanding portfolio of IPs, partner solutions and Wipro services we are comprehensively addressing the business needs of our customers across RGM’s key levers.

To know more about how Wipro helps CPG industry leaders do business better, please visit https://www.wipro.com/consumer-packaged-goods/wipro-promax/

About Wipro Limited

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 175,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

Forward-looking and Cautionary Statements

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.


More Press Releases

IIT Madras And XLRI Jamshedpur Emerge Victorious at the Hero Campus Challenge - Season 5

Wipro Positioned as a Global Market Leader in Software Defined Network Solutions and Services by ISG

Wipro positioned as a Leader in Networks - Software defined solutions and services for UK and Nordics

Infor’s India Marketing Manager Bags ET Now Stars of the Industry Award 2019 for Excellence in Branding and Marketing

Bajaj Finserv Adds Three New Products to Its Range of Pocket Insurance and Subscriptions

Varanasi Municipal Corporation Inaugurates New ‘Material Recovery Facility’ Set-Up Jointly by Tetra Pak, GIZ and TERI

Global Inclusive Fintech Accelerator Catalyst Fund Announces New £12 Million GBP ($15 Million USD) Commitment From UK Aid and J.P. Morgan to Advance Financial Inclusion in Emerging Markets

Schlumberger Announces Full-Year and Fourth-Quarter 2019 Results

Dahua Technology Unveils Core Product Launch for 2020

AURAK Signs an Agreement With The University of Texas at Arlington

Delta Electronics India Launches Technology and Solutions Catering to the Electrical Industry and Power Sector Ecosystem

Withdraw Interest-Free Cash Anytime With the SuperCard

Minister of State and QFZA Chairman Leads a State Delegation to India, Reiterates Commitment to Market

Gemstoneuniverse Wins the Best Jyotish Gemstones Therapy Award at the IEA 2019

L&T Technology Services Reports a 10 Percent Increase in Q3FY20 Net Profit

Philip Morris International Recognized for Business Excellence in 4th Annual One Planet Awards

KONA Electric - The New Normal

The LYCRA Company Marks First Anniversary as New Company

Zebi Launches Zebi Secure Cloud, the World’s Most Advanced Forensically Monitored and Secured Cloud Infrastructure

Tej Kohli Foundation Moves One Step Closer to the Regeneration of Corneal Tissue to Cure Blindness

OYO Charts 2020 Priorities as it Commits to Sustainable Growth, Operational Excellence and Profitability

Amazon.in Great Indian Sale – Deals Preview

Slice and SOMPO Release First On-Demand Insurance Product in Asia on ICS

Legendary Streetwear Designer Jeff Staple Teams up With the Overwatch League™ to Create First-of-its-kind Esports Kit

Wells Fargo Donates $250,000 to Australia Wildfire Relief Efforts

Ozone Group Launches an Exclusive Offer of Assured Rentals with Purchase of an Apartment in its Signature 185 Acres Township, “Ozone Urbana” in North Bangalore

Mundipharma Enters Partnership With Samsung Bioepis to Expand Biosimilars Into Hong Kong and Taiwan

Gain Theory Recognized as a Strong Performer in Marketing Measurement and Optimization

Brazilian Manufacturers Transform IT Roadmaps by Switching to Rimini Street Support for their SAP Applications

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Cong raises objection to Kerala Governor...
Protests rock Amaravati ahead of AP Asse...
Delhi fire at Transport office brought u...
India tests submarine-launched ballistic...
RSS, BJP want to divide India in name of...
Bihar CM vows more human chains, oppn cr...
More...    
 
 Top Stories
Latif pulls up Smith for 'inability... 
Kerala CS explains govt's position ... 
Aus storms wreak damage, bushfires ... 
FM kicks off 2020 Budget countdown ... 
SC to give verdict on plea of juven... 
71% parents believe video games goo... 
PM advises best time to study durin... 
Vikram Bhatt: Our privacy is in dan...