Business Wire India

Mr. Sachin Jain, President Forevermark India along with Mr. Dinesh Jain, M.D., PMJ Jewels and Mr. Bibhu Mohapatra at the launch of Forevermark Artemis Collection

Forevermark, the diamond brand from De Beers Group, launches its beautiful new designs from the Forevermark Artemis Collection handcrafted by PMJ Jewels in collaboration with celebrated designer Bibhu Mohapatra.

PMJ Jewels who are Forevermark’s key retail partners have crafted this exquisite jewellery collection. Featuring beautiful, rare and responsibly sourced Forevermark diamonds, Bibhu drew inspiration from nature and the unique qualities of a woman in his latest designs for the new Artemis Collection. PMJ Jewels are known for their high standards of precision and quality craftsmanship in diamond jewellery. The collection features artistic and stylish layered necklaces, cocktail rings, pendant necklaces, earrings, bracelets and cuffs.

“Women, like nature, have always withstood the test of time with grace, beauty and elegance. Like a true commitment, they prevail with every challenge. This unique character of the female species has inspired the evolution of the Artemis Collection created by PMJ Jewels. Forevermark and I have a long-standing partnership that is backed with commitment and excellence. Their philosophy of using only the most beautiful, rare and responsibly sourced natural diamonds, resonates with my brand ideologies and design principles. I am excited to showcase the new designs from the Forevermark Artemis Collection handcrafted by PMJ Jewels, at their flagship store in Hyderabad. Undoubtedly natural diamonds make fashion timeless!” said Bibhu Mohapatra.

“PMJ is proud to partner with the talented fashion designer Bibhu Mohapatra and Forevermark to showcase the stunning new designs from the Artemis Collection at our store today. The collection is an assortment of beautiful, rare and responsibly sourced diamond jewellery comprised of 17 pieces. These uniquely crafted pieces epitomize sophistication, subtlety, skilled craftsmanship, which perfectly complements Bibhu’s fashion creations,” said Mr. Dinesh Jain, M.D., PMJ Jewels.

Speaking on the occasion, Sachin Jain, President Forevermark India said, “PMJ and Forevermark have been associated since the past few years. Our partnership has further strengthened through this collaboration with ace designer Bibhu Mohapatra. PMJ Jewels has handcrafted the latest designs from the Forevermark Artemis Collection. This collection resonates with women of the world as it strikes a perfect balance of modernity and tradition that projects confidence. The collection is a perfect amalgamation of Bibhu’s unique vision, with immaculate craftsmanship by PMJ and natural Forevermark diamonds.”

PMJ Jewels is Hyderabad’s leading jeweller with over 55 years of legacy known for its high standards of precision and quality in handcrafting diamond jewellery. PMJ Jewels team of talented designers create intricate & culturally contemporary jewellery designs keeping in mind the trends of today.

Forevermark diamonds are among the world’s most carefully selected natural diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart. Less than 1% of the world’s natural diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity.

The synergy of these two brands has brought about an ideal collaboration over the past few years to offer hallmark diamond jewellery pieces.

The Forevermark Artemis Collection is exclusively available in India at the PMJ Jewels store- Banjara Hills, Road No.13, Hyderabad or call 80088 33333 for further details.Notes to Editors:

ABOUT FOREVERMARK

Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.

FOREVERMARK DIAMONDS BEYOND the 4Cs
Every Forevermark diamond is a natural, unique and a precious gift of nature. Forevermark goes beyond the standard 4Cs to select diamonds that are genuine and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.

FOREVERMARK DIAMONDS ARE RARE
Less than one per cent of the world’s diamonds are eligible to be inscribed as Forevermark.

FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to the protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.

FOREVERMARK INSCRIPTION & GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond. Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com

ABOUT PMJ

PMJ Jewels' first-ever store, a humble beginning was in Old city of Hyderabad in 1964. Sri P. Manoharlal's vision, when he laid the foundation of PMJ Jewels was to produce world-class jewellery. Now as PMJ Jewels celebrates over a half-century in the jewellery industry, run by the third generation, the values & vision remains the same. Crafting relationships since 1964, PMJ Jewels is proudly a part of several homes all over the world.

Behind every PMJ Jewels jewellery, there is a team of highly skilled karigars (craftsmen) who dedicate months together to make sure every piece stands out and the outcome is breathtaking. Every piece of PMJ Jewels is Hand-crafted In House by Master Craftsmen across facilities spread over Central & South India.

Maintaining high standards of precision and quality, every single piece of PMJ jewellery goes through a process of stringent tests and quality checks at various stages from diamond selection to Crafting of jewellery.

Over twenty points of quality check in the entire process of jewellery making are done to maintain perfection in everything PMJ produces.