Business Wire India
BI WORLDWIDE India, a global leader in channel loyalty solutions and engagement has won the MAA WORLDWIDE Gold Globes in the ‘Best Brand Loyalty Campaign’ category at the 2017 MAA Worldwide SUMMIT, held in Washington DC. The award is in recognition of Channel Loyalty Program campaign designed, developed and delivered end to end by BI WORLDWIDE, for one of its premium clients in the automotive aftermarket industry. For over 30 years, the MAA GLOBES, has been, and remains the elite results-driven global Award Programme recognising the very Best of the Best Marketing Communications campaigns from all over the world.

The channel brand loyalty program, developed by BI WORLDWIDE India, is focused at helping the client deliver behavioural economics driven engagement and incentive strategies for its influencers, with a clear-cut objective of increasing adoption of genuine products. Apart from running relevant and timely promotions, the campaign was powered by innovative non-cash rewards strategies and benefits such as scholarship program for channel partner’s children, family health check-up camps, product knowledge trainings and special milestones driven celebrations. The end-to-end structured program also implemented strategies to drive behavioural changes in influencers such as adoption of mobile, and engaging more often with the brand.

Commenting on the win, Mr. Siddharth Reddy, MD & CEO, BI WORLDWIDE, said “Greatly honoured for being recognised at the prestigious MAA Globes for two years in a row, and grateful to our clients for partnering with us in implementing strategies and recommendations based on our unique approach of blending Behavioural Economics, Design Thinking, analytics and our years of experience. We focus on behaviours and motivation considerations and put people at the heart of our program strategies to deliver effective and measurable solutions for our clients and these awards are a fitting tribute to this approach.”

Mr. Avinash Gupta, Head- Parts and Aggregates Business India and Overseas- CVBU said, “It is a moment of great pride for us to be a part of this winning moment. I would like to compliment the BI WORLDWIDE team for managing Tata Guru Loyalty program in a most professional manner and showcasing it to the esteemed panel.”

Mr. Brijesh Singh, Head – Marketing & Pricing – CVBU- added to Mr. Avinash Gupta’s comments- - “Congratulations to Team BI WORLDWIDE on this splendid achievement. Year on year we are strengthening our ‘Loyalty Program’ to take it to the next level. We are confident that our channel partners under this loyalty program will continue to enjoy more benefits and upgrade their tier performance by increasing usage of Tata Genuine Parts and providing all the necessary support to Tata vehicles.”

BI WORLDWIDE India was awarded the Gold MAA WORLDWIDE Globes 2017 for the Best Brand Loyalty Campaign, after the finalists were thoroughly scrutinised by a panel of 160 expert judges representing clients, agencies, the media, industry organisations and academia from over 23 countries.
About BI WORLDWIDE

BI WORLDWIDE is a global leader that provides technology enabled solutions and marketing services to help clients create and sustain loyalty & engagement with their employees, channel partners and customers. The company provides solutions and services in Employee Engagement, Sales and Channel Effectiveness, and Customer Engagement to the top MNCs and focuses on four main areas:

1. Employee Engagement and Motivation: Employee rewards and recognition, service anniversary awards, referral programs, wellness programs and safety programs
2. Sales and Channel Effectiveness: Sales Incentives, Distributor/Re-seller Reward Programs, Reward Fulfilment, Communications and Analytics
3. Loyalty Marketing: Loyalty Marketing Programs, Interactive Promotions, Branded Merchandise, and Privileges Programs
4. Coalition marketing: Coalitions of multiple brands in one loyalty program to increase engagement and retention