Business Wire India

Entersekt, a leader in push-based authentication and mobile app security, announced a technology partnership with global information solutions company Equifax Inc. (NYSE:EFX). Equifax has licensed Entersekt’s product Transakt to serve as an additional layer of security protecting the Equifax online and mobile services.

Transakt empowers consumers to play an active role in safeguarding their digital identities and accounts. Whenever access to a digital identity or account is required, an authentication request is pushed to their phone or tablet in real time. They approve or block access by simply tapping Accept or Reject. It’s a highly intuitive, one-touch user experience engineered for a mobile-first world.

Transakt’s ease of use belies its advanced set of security features. Covered by 56 patents in the United States and elsewhere, the digital-certificate–based technology uniquely identifies each registered mobile device; ensures its continued integrity as a factor of authentication; and opens a trusted channel between it and the digital service provider. It is over this trusted channel, impervious to attack, that users confirm their identities when accessing their accounts and initiating sensitive digital transactions.

“Entersekt’s market leading offering enables us to expand our trusted services to various new digital channels,” said Gaurav Khanna, senior vice president global product management and new product innovation at Equifax. “Adding Transakt to our platforms provides us with a secure way to identify, reach out to, and interact with our customers.”

Sherif Samy, Entersekt’s senior vice president North America, said of the new partnership: “We are excited to team up with Equifax in enhancing protection of its customers’ identities and personal data. This alliance plays into our long-standing strategy of partnering with leading global companies to assist them in launching products and services that represent the best in digital innovation, usability, and security.”

Entersekt’s pioneering fintech is deployed across the globe. Spanning multiple use cases in banking, payments, insurance, healthcare, and government, its technology inspires peace of mind in consumers and innovative thinking in digital product developers – all while helping enterprises remain firmly ahead of the security and compliance curve.

About Entersekt

Entersekt is an innovator in push-based authentication and app security. The company’s one-of-a-kind approach harnesses the power of digital certificate technology with the convenience of mobile phones to provide financial services companies and their customers with full protection from online fraud. Built on open technologies for high availability, scalability, and simple integration, Entersekt’s patented security products protect millions of devices and transactions daily, while complying with the world’s most stringent regulatory guidelines. Enterprises across the globe look to Entersekt to strengthen the bond of trust they share with their customers, and to build on those relationships by introducing compelling, user-friendly new mobile and online services. For more information on Entersekt, visit www.entersekt.com.

About Equifax

Equifax is a global information solutions company that uses unique data, innovative analytics, technology, and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor’s (S&P) 500 Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs 10,100 employees worldwide. For more information, visit www.equifax.com.

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