Business Wire India

“Pride of India” e-store on Snapdeal.com

Snapdeal’s “Pride of India” e-store celebrates 69 years of the Indian Republic with special curated products to bring unique handloom and handicraft items from all parts of the country. The store also has products from famous Indian brands, patriotic themed items and quirky stuff uniquely related to India.

The beauty of this e-store is underscored by a plethora of handicraft items that represent the diversity of cultures.

The clothing section has been spruced up with Tanth, Jamdani, Bhagalpuri, Kantha, Kancheepuram sarees besides Phulkari, Ikkat and Bhandej dupattas from the textile rich states of Bengal, Tamil Nadu, Orissa and Madhya Pradesh. In the jewellery category, the store boasts a spectacular collection of Kundan, Polki, Meenakari, Pearl and Temple jewellery.

The home décor offerings give shoppers an opportunity to add traditional elegance to their homes, with stone, marble and brass artefacts, dhurries and Jaipuri quilts, rich tapestry, Rangoli and Madhubani arts, torans and jharokas.

There is a section with a wide range of patriotic-themed products like Vande Mataram slogan T-shirts, Republic Day themed cushion covers, and a fully loaded category of character dresses featuring Subhash Chandra Bose, Bhagat Singh and Rani Laxmi Bai ensembles. The collectables range includes travel & tech accessories, jewellery & apparel, fridge magnets, keychains, t-shirts, coffee mugs and phone cases that celebrate uniquely Indian idiosyncrasies like Bollywood, chai, and tricolour.

The sale is also celebrating popular home-grown brands like Atlas, Haldirams, Bikanervala, Patanjali, Bombay Dyeing, Parachute, Micromax, VLCC to name a few. The products on sale feature the largest selection of Indian items across all categories.

Sharing his views, Vishal Chadha, Chief Business Officer, Snapdeal, said, “The Pride of India store is about celebrating the numerous achievements of our Republic - from the ancient traditions to the modern brands. The store provides a platform to showcase the rich diversity of a nation on the move.”

Highlights of the Pride of India e-store:

• Madhubani & Pattachitra Paintings l Starting Rs 549
• Jaipuri Rajai l Starting Rs 749
• Polki & Meenakari Jewellery l Up to 80% Off
• Temple Jewellery l Min 50% Off
• Kanchivaram Sarees l Starting Rs 699
• Pashmina Shawls l Up to 70% Off
• Kohlapuri Chappals l Starting Rs 349
• Brass Diyas & Artifacts l Up to 80% off
• Embroidered Rajasthani folder l Up to 71% off
• Mustache styled items l Up to 58% off