Business Wire India
Livpure Private Limited, India’s fastest growing water purification brand backs top 5 innovators of the Water Challenge of the India-Israel Innovation Bridge with cash prizes of INR 5mn. India-Israel Innovation Bridge is a bi-lateral innovation challenge for startups in Agriculture, Water and Digital Health which was launched by Hon’ble Indian Prime Minister Narendra Modi, along with the Prime Minister of Israel, Benjamin Netanyahu during the Modi’s last visit to Israel in July 2017. The India-Israel Innovation Bridge is a joint initiative of the Israel Innovation Authority and the Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce & Industry, Govt. of India. The program is managed by Invest India (on behalf of DIPP). It is an online platform to facilitate bilateral collaboration between Israeli and Indian startups, tech hubs, corporations, and other key innovation ecosystem players in both countries.

The India Water Challenge invited applications from innovators of both countries to make point of use water purification more affordable by use of alternate technologies or through improvement of the existing one. Livpure joined hands as Industry partner for the Water Challenge and was part of the joint panel of judges which selected the winners out of 800 applicants from across both nations who applied for the competition to solve the water challenge.

Both Prime Ministers awarded the winning startups from India and Israel with certificates and cash prizes at the India-Israel Innovation Initiative event at Ahmedabad. Speaking at the event, Mr. Navneet Kapoor, Chairman & Managing Director, Livpure said, "India Israel Innovation Bridge brings together the innovation ecosystems of both the countries and provides a great opportunity to innovators to leverage the knowledge and experience of some of the leading Indian corporates, NGO’s, Invest firms and Government agencies. Livpure Private Limited was founded in 2012, with the aim to contribute to the health of each Indian by providing them with the 'Pure Water to drink and Pure Air to breath' thereby making each home a Live-Pure home. We are delighted to support the initiative and doing our bit to boost the innovation ecosystem of both the countries which will contribute to solving the water challenge of the nation. This is in sync with the Group’s core DNA of fostering entrepreneurship and innovation by incubating early-stage startups and creating collaborative value."

The Group invests into startups in the spaces of Cleantech and IOT whereby they pick up equity stakes in early-stage ventures and bring in capital and deep capabilities in manufacturing, go-to-market, branding and distribution and create synergic blends with passionate team and innovative products and technologies put together by entrepreneurs. Till date, they have invested in 30+ startups across India, US, Israel & Singapore.
About Livpure

Livpure Private Limited was founded in 2012 in India, and in a short span of time Livpure has emerged as a strong player in the water purification industry and recently got awarded as “India’s Most Attractive Water Purification Brand”. Livpure is the fastest growing water purification company and is focused on delivering Smart Water Purifiers which are IOT enabled. Livpure has been a game changer in the industry by launching India’s first Intelligent Touch Technology & Smart RO based water purifier. Livpure brand is endorsed by cricketing legend, Shri Sachin Tendulkar as the brand values of consistency, quality, reliability, performance resonate very strongly. Livpure is a venture of SAR group founded by Mr. Rakesh Malhotra who has been the Founder of Luminous.

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