Wednesday, October 24, 2018
News
NEWS HOME
»
PRESS RELEASES

Mothers don’t Spend Enough Quality Time with their Children
  SocialTwist Tell-a-Friend  
   


Date: 12-01-2018 12:51PM
Source: Kores India Ltd.
Category: General, Consumer Interest, Ngo, Social Issues, Education & Training, Advertising, Pr And Marketing, Chemicals And Plastics, Manufacturing Companies, Retailers
Location: Mumbai, Maharashtra, India

Business Wire India
Kores India Ltd, a popular stationery manufacturer with a wide range of art and craft products for children, along with First Moms Club (FMC), a social community of mothers, undertook a study roping in 5000 mothers within the age group of 24-44 years to understand how they spend time with their children. The results gave light to the truth that young mothers do spend considerable time with their children, but due to various distractions – the time cannot be counted as quality time.

Our study suggested that children have the highest cognitive function from the age of 2-10 years, which means that during these years they absorb a lot of information, are most intuitive and start understanding the world around them. Crucial age to influence that will help them reach their potential as they grow. But as children, they would need their parents’ guidance to show them the way.

So we asked the mothers few simple questions trying to understand how they spend time with their children and through that data we wanted to evaluate the difference between quality of time vs. quantity of time spent with their children.

How much time do mothers spend with their children?

44% of them said that they spend more than 2 hours, while 39% said that spend the whole day with them. We then narrowed the questions to get a clearer view.

How many of the mothers spoke on the mobile while spending time with their children?

An astounding 46% of mothers said that they do spend a considerable amount of time talking on the mobile while they are spending time with their kids. This was our first step in understanding the distraction a parent has while spending time with their children. We then probed a little more a little more to gain a better understanding.

While the mothers are playing with their children, do they use WhatsApp often?

Yes, they do. 36% of the mothers said that they spend time chatting on WhatsApp when it is playtime with their kids. This means while they are spending time with their kids – they are not focusing on just them. Their distractions mean that they have multiple things in consideration while spending time with their child.

How many times does a mother get up to do chores while spending time with their children?

About 28% of mothers said that they get up to do chores every time they are spending time with their children. Another 27% said that they occasionally get up to do chores while spending time with their children. This means that more than 50% of the parents are having an interrupted playtime with their children.

We concluded that the time a mother spends with her children in this day and age is considerable, but it does lack quality due to various distractions. Parents need to spend more quality time, even if the time is just 10 minutes - the time should be spent without any distraction. Young children with their superior cognitive function are affected by the absence of quality time.
About Kores India

Incorporated in 1936, Kores is among India’s most trusted and respected brands. The stationary division of Kores India Ltd. Is over 80 years in office stationary and is now aggressively expanding its product portfolio in School, Art & Craft Stationary. With a proven track record of over 80 years, the company believes in offering value as a tradition.


More Press Releases

Safe Group sells its Safe Cronite business to focus on Safe Metal and Safe Demo

This Diwali Host Happiness With CuroCarte

Enevate Secures Funding from LG Chem to Accelerate Fast Charge Li-Ion Battery Technology Development for Electric Vehicles

Leading FinTech Venture 'EarlySalary' Crosses INR 550 Crore Loan Disbursal

Hilton Announces Innovative New Hotel Brand; ‘Motto by Hilton’ Will Deliver Affordable Style in Coveted Urban Destinations

Association of Publishers in India Elects New Executive Committee

Limelight Networks Helps Toppr Deliver Thousands of Educational Videos to 2.5 Million Students across India

Financial Industry Innovator Hadley Stern Joins Bloq as Chief Operating Officer

Marvel Limited (Marvel Tea) Appoints Madison as Their Media Agency-on-Record

On UN Day Dr Jawahar Surisetti Launches 'Happea', the Happiness and Peace Portal

Srijan Is Now a Certified Great Place to Work

Run for a Cause- Delta India Industrial Automation Business Group Participated in ADHM'18 for Promoting Higher Education Amongst Women in India

EdTech Startup GuruQ Raises Rs 2.5 Cr From HNIs in Pre-Series A Funding

DataCo and SES Networks to Provide Broadband Network for APEC 2018

VIB 9–month profit before tax rises 176% YoY to VND 1,720 billion, Retail revenue increases 92% YoY

Rolls-Royce Debuts 'Spirit of Ecstasy' Fabergé Egg

Malta and Austria Are Home to the World’s Best Investment Migration Programs

Myntra and Saif Ali Khan Join Hands to Launch 'House of Pataudi'

Superfoods, Nuts and Berries Strike a Healthy Diwali Note on Snapdeal

One Data Platform to Rule Them All - Introducing Workbench by Fynd

Philip Morris International Launches Next Generation of IQOS, the World’s Leading Heated Tobacco Product

NTT Communications Rated First for Growth in Customer Loyalty

HUS Wins Top Honors at Education World Grand Jury Ranking Awards

Rajasthan Government Uses Delta Outdoor LED Displays for Public Content Delivery

ResMed Wins German Patent Infringement Case Against Fisher & Paykel

CoreLogic to Acquire Symbility Solutions Inc.

Sigma Systems Expands Sales Team in Asia-Pacific and North America

E2open to Acquire INTTRA, Adding the World’s Leading Ocean Shipping Network and Software Provider, Creating an Integrated Global Supply Chain and Logistics Operating Network

PMI Launches Search for Next President and CEO

Grand Prize Winner in $1.75M Water Abundance XPRIZE Announced at XPRIZE Visioneering 2018

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Santragachi stampede: Railway Minister e...
M Nageshwar Rao appointed CBI interim di...
PM Modi to be conferred with 2018 Seoul ...
India, Iran and Afghanistan hold first t...
Telangana preps up for differently-abled...
Petrol price witnesses decline on Wednes...
More...    
 
 Top Stories
Asian Hockey Champions Trophy: Indi... 
PM Modi to be conferred with 2018 S... 
23 years of DDLJ: SRK thanks fans f... 
Vizag ODI: India look to continue d... 
India, Iran and Afghanistan hold fi... 
Rome: Escalator malfunctions, 20 in... 
Telangana preps up for differently-... 
Pixar co-founder to retire...