Tuesday, May 21, 2019
News
NEWS HOME
»
PRESS RELEASES

Aranyani Announces Spring Summer 2018 Collection Inspired by Silk Route, Plans to Enter New York Soon
  SocialTwist Tell-a-Friend  
   


Date: 22-12-2017 7:05PM
Source: Aranyani
Category: General, Arts & Culture, Consumer Interest, Fashion, Internet, Lifestyle, Start Up, Advertising, Pr And Marketing, Clothing And Accessories, Events And Conferences, Manufacturing Companies, Textiles
Location: Bangalore, Karnataka, India

Business Wire India

Aranyani Collection
Aranyani Collection

Aranyani-the luxury fashion brand today announced the launch of their new collection Spring Summer 2018 (SS18) which gets its inspiration from the “Silk Route” as laid by the cherry blossoms. Aranyani currently has stores in Bengaluru and Surat and plans to expand internationally early next year. The bags by Aranyani are hand-crafted and hand-painted by artists. The story for the SS18 collection starts from the Samurai of Japan and ends in Turkey following the tracks of the cherry blossoms which laid their paths through the scenic mountains.

Every product of Aranyani is carefully handcrafted to be one of a kind. No more than two items per design are released at any point for each city, making it a masterpiece. This amalgamation of creativity and sophistication is the result of handpicked and handcrafted leather, elegantly painted by world-class Indian artisans.

“Nature always speaks to us, we need to learn to listen. We humans always look for the three important ingredients of life: Love, Peace and Happiness in all the activities that we do. Our story for SS18 tracks the historical route: The Silk Route. At the time when this route was open, civilisations flourished and wealth showed itself in abundance. Over a period of time, the seeds of greed and jealousy grew and ultimately closed the entire route. Efforts are on to open this route and many attempts failed since the main objective is to allow a single dominant player. However, nature speaks. Shows us that the cherry blossoms have paved the route for us. If we listen and act upon it, we will receive our three ingredients: Love, Peace and Happiness,” Haresh Mirpuri, Founder & CEO, Aranyani said during the announcement.

It took two years of intensive training in Milan, global research on luxury leather products and arduous months of trial and testing before Team Aranyani was able to launch its products in the market. The biggest differentiator, according to Mirpuri, is bringing top-notch quality at affordable price.

“No one in this world, as an organisation, provides customised high quality hand painted bags at the prices that we offer. Aranyani is a luxury but definitely not unreachable,” said Mirpuri.

The connoisseurs of fashion products would specially love the SS 18 collection executed by well-known artists Shan Re and Romicon Revola.

“I am delighted to collaborate with Aranyani to create a collection of bags in my signature style since my work is harmonious with the philosophy of Aranyani. My collaboration with Aranyani happened so effortlessly since I am flexible and open to experimentation, adapting to new medium excites me and drives me to focus on the beauty and depth of my creativity,” said Shan Re on her collaboration with Aranyani.

Shan Re, known as a contemporary modernist, is a dynamic and prolific artist. The intensity and frequency of her creative output is enormous. She sees nature and art as inseparably linked. Nowhere does she find as much inspiration, peace and solace as in using nature as a metaphor to express her emotions. Shan's magical colour palette is one of the defining features of her work.

“Colour is the silent and dynamic visual language through which I communicate with my viewer. I choose my colour based on resonance not based on reasoning,” she added.


Shan Res work has been exhibited widely in India and abroad. Her artwork finds pride of place in various private collections across the world including London, Amsterdam, Paris, New York, Hong Kong, Singapore, Oslo and Berlin.

“I am excited to collaborate with Aranyani since I have an irresistible desire to do functional art. I feel that art should be a part of daily life and these single edition bags with original artwork are meant to make you feel like you are carrying a painting with you wherever you go,” said Romicon.

Romicon Revola aka Romi is a contemporary visual artist based in Bangalore. Trained as a sculptor in San Francisco she has experimented with a variety of media. Her work encompasses monumental public sculpture, installation, painting, and video.

“My work often explores that mysterious, elusive space that lies between the utopian and the dystopian. While suggesting intimacy and monumentality, my approach reflects the paradigm the personal is the global. I believe that each one of us is a microcosm of the universe,” says Romicon.

Romicon Revola has installed public sculptures and has held exhibitions in India and abroad. Her work can be seen across Mumbai, Ahmedabad and Mumbai at the World Trade Centre, Kochi, Hilton Hotel, the historic Cubbon Park, Beaumond, ISDO in Ahmedabad, Manyata Embassy Tech Park, among many other institutions. Her work is also seen in private collections in Amsterdam, Berlin, New York, London to name a few.

Aranyani is planning to extend its footprints globally and has hired US based Yenifer Lam. "Aranyani SS 2018 Love, Peace and Happiness Collection, promises to be an exquisite delight to the eye and the soul. If you are a lover of history and nature, this brand captures both. Haresh Mirpuri, CEO at Aranyani, shared his inspiration behind this collection and all I can say is: I’m in love! I wrote Santa a long list of the Aranyani handbags I want,” Lam said at the announcement.

“Simply brilliant how this maven in the Fashion Industry, followed the history of the new silk route laid by the Cherry Blossoms, and translated it into a fabulous collection,” added Lam. She brings with her 15 years of product development, supply chain & international business experience in the fashion industry.

The Collection is split in 3 deliveries, it is through each delivery that Aranyani takes us from Kyoto Japan, to China, to the North Eastern parts of India into Turkey. Each delivery displays the precious elements of history, location and nature, through its hand-painted art.

Each accessory is a canvas painted by Indian Artists, and only two pieces are crafted per city. If you are looking beyond fashion trends to express “Your Own” style, it is with an Aranyani handbag that you can display your essence and connection with the world.

Aranyani works closely with Arsutoria, the world's leading shoe and bag creation trainer and developer. Since 1947, Arsutoria has been in collaboration with companies such as Nine West, Timberland, Nike and LVMH.

The designs draw an inspiration from nature. The Autumn-Winter 2017 Collection drew its inspiration from the trails of the Himalayan ranges - from Nepal to Ladakh. While India has made its mark in the world of jewellery through its designs, bags as a category are still dominated by the international brands. The cost of most of these luxury brands is prohibitive and out of reach for even upper class Indians. Aranyani sees an opportunity in this segment by manufacturing in India and utilising the global expertise and latest technologies.

Aranyani has opened one store in VR Mall Surat and two stores in Bengaluru at Church Street and VR Bengaluru in Whitefield.

Facebook: https://www.facebook.com/Aranyanilifestyles/
Instagram: https://www.instagram.com/aranyanilifestyles/About Haresh Mirpuri

Born in Indonesia in a family that runs one of largest companies in garment exports that boasts of customers like Gap, Abercrombie & Fitch, Kohls and Diesel, with 15,000 employees and having its own production, embroidery and laundry units, entrepreneurship runs in Haresh Mirpuri’s DNA. He moved to Bengaluru in 1995 with Karnataka's first FDI from parent company and started Sai Lakshmi. It produced top of the line yarn and soon expanded into garment exports. It was one of the firsts to establish itself for manufacturing wrinkle-free pants for Dockers and Haggar.

He has always been fascinated by the world of Indian art and textile heritage and this passion lead to birth of Aranyani - the luxury handbag.


More Press Releases

Phase III study showed nintedanib slows the loss of pulmonary function in people living with systemic sclerosis associated ILD1

Herbalife Nutrition Celebrates 20 Years of Success in India With the Unveiling of H24

GIA India Organised a GemKids Programme in New Delhi

NRI FT India and Digital Asset to Deliver DAML Driven Applications to Capital Markets

Analogix Introduces Its VirtualLink™ Reference Design for High-Performance Gaming Notebooks

Gupta Agarwal Foundation Donates $5 Million to Fund Heart Health Research and Education

CNIM to Optimize Renewable Heat Production for Nantes District Heating

Rubicon Capital Advisors Strengthens its Global Presence through the Formation of a Dedicated Investor Coverage Group and the Opening of a New Office in Seoul, South Korea

smartwater, the Perfect Accomplice for Original Thinkers!

Saurav Ganguly Joins My11Circle

Lattice’s New MachX03D FPGA Enhances Security with Hardware Root-of-Trust Capabilities

Lattice sensAI Delivers 10X Performance Boost for Low Power, Smart IoT Devices at the Edge

GLIDE and eBay Present the 20th Annual Auction for Power Lunch with Warren Buffett, May 26 – May 31

PEI-Genesis Promotes Peter Austin to General Manager North America and Corporate Senior Vice President

Onward Technologies Delivers PAT Growth of 50.9 Percent in FY 18-19, Board Recommends Final Dividend at 15 Percent

ams, Ibeo and ZF Partner to Deliver Industry-First Solid-State LiDAR Systems for the Automotive Industry

ICCPL, India’s Top Public Relation Agency Posts a Robust 100 Percent Growth in FY 18-19

New Study Evaluates Ability of Masimo SpHb® (Noninvasive Hemoglobin) to Estimate Timing for Invasive Measurement to Detect Anemia During Surgery

Karisma Kapoor Gives Away AQE Awards 2019 New Delhi by Xel Research

Opening up GIFT City Bourses to Foreign Retail Investors, NRIs a Positive Step, Dr. Niranjan Hiranandani - CMD - Hiranandani Communities

New Exploratory Data from VARSITY, First Head-to-Head Ulcerative Colitis Biologic Study Which Demonstrated Superiority of Vedolizumab to Adalimumab in Clinical Remission at Week 52, Presented at 2019 Digestive Disease Week®

Age, Gender, Disease Severity Impact Adherence to Long-Term PAP Therapy More Than Previously Thought

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Rahul, Priyanka worked hard, Congress wi...
Will always be my hero says Priyanka on ...
This Chennai polyglot reads, writes over...
BJP demands probe into Delhi police offi...
Man wanted in robbery, murder case, held...
Ayodhya's Shri Sita Ram temple hosts Ift...
More...    
 
 Top Stories
Modi congratulates Joko Widodo on r... 
Ahead of opposition meet, Kumaraswa... 
Italy's head coach Roberto Mancini ... 
Women with sleep apnoea more likely... 
All ministers of Austria's Freedom ... 
EVMs safe, keep faith: CEO Uttar Pr... 
Disproportionate assets case: CBI g... 
Dakota Johnson, Tracee Ellis Ross t...