Saturday, July 21, 2018
News
NEWS HOME
»
PRESS RELEASES

Content Marketing 2nd Most Important - Reveals DMAasia-Times Internet Study
  SocialTwist Tell-a-Friend  
   


Date: 30-03-2017 5:00PM
Source: Times Internet Limited
Category: General, Consumer interest, Internet, Media & Entertainment, Advertising, PR and marketing, Business Services, Events and Conferences
Location: Mumbai, Maharashtra, India

Business Wire India
Modern marketing can be advanced with insights of what worked in the past and what decisive leaders believe will work. Progressing this DMA journey to enable marketers dive deep into richer insights, the DMAasia today unveiled a comprehensive research & study around Marketing Trends for FY 2017-18.

The report has received inputs from 115 senior level CxO’s & CDO’s. The report is in collaboration with Times Internet who are also the research partner for the exhaustive study.

At the launch, Gulshan Verma, CRO Times Internet Limited & President of the DMAasia Insights Council said, “With this study our goal was to understand what the marketers were thinking and help them learn from their community. By speaking to over a 100 CMOs in the country, we realised that ultimately the core goals of marketing haven’t changed – reaching the consumer, engaging with them, and making them a loyal customer are still essential to all marketers. Digital will continue to be very important in the years to come to achieve these goals and what is interesting is the way marketers are approaching it. We hope this report will be useful to the marketing community.”

This report includes the rich insights of marketing leaders and peers to augment the growth of businesses in order to ensure success and stay a step ahead in the race. The key findings show an increase of 50-55% digital share in the overall marketing budget. This share is expected to rise up to 75% over the next two years. Also, a majority of marketing leaders revealed that social media plays a pivotal role in customer engagement.

Commenting on the release of the report, Vatsal Asher, Founder & CEO DMAasia stated, “The report reveals the contribution of digital platform in the overall marketing mix and shares an insightful roadmap for the coming years. Basis current trends & sentiments, this report aims to help businesses understand, analyze and make decisions by being an indispensable guidebook to sail through the abundant choppy marketing waters.”

The report highlights that social media marketing, content marketing, SEO, website and video are among the digital marketing initiatives that worked well in 2016 whereas video virality, agency output, influencer marketing, measuring ROI and mass media advertising did not. While customer engagement, content marketing, mobile first marketing and measuring marketing ROI are the areas to be focused and leveraged upon in 2017.

The study also yielded that 40% CMOs are not satisfied with the contribution of agencies as they do not manage to deliver in conformity with their marketing goals and growth prospects. Consequently, in house marketing asset creation movement is gaining momentum and will see surge over the next few years unless agencies reinvent their models.

To access the report please click on the link or paste it in your browser - http://marketing.timesinternet.in/


About DMAasia

DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world. DMAasia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity. With a broader geographical focus and wider business network, DMAasia will transform members into change leaders with evolved business strategies and relationships that support personal and professional growth objectives in data driven marketing.

About DMAi

As an apex, not for profit DMAi, since 1992, brings about collective action for advancing & protecting responsible Data Driven Marketing and Advertising. As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community. DMAi is also co-founder of the International Federation of DMA’s, global alliance of DMA & DMAasia.

The DMAi, in recent times, has successfully conducted five annual global conventions drawing participation from over 125 corporations from India & afar. As a platform for motivation, the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards instituted in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of Fame awards felicitates individuals with lifetime awards for their noteworthy contribution. The other DMAi programs in its third year are the DMAi Knights and the Marketer of the Year. DMAi has added two new programs The CMO Choice Awards and the Marketing Innovation Awards in 2015. On the anvil is an all new program around internal communication excellence.

DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO Roundtable.

About Times Internet

Times Internet, India’s leading digital products company and the digital venture of Times of India, India’s largest media and entertainment group. Reaching over 200m visitors each month, with businesses across content, entertainment, classifieds and transactions. Times Internet Limited websites are among the fastest growing Web / Mobile based networks worldwide. A powerful portfolio of world class product brands that are market leaders in the country which reaches, engages and ultimately transacts with customers in their preferred medium. TIL is playing a key role in accelerating India’s digital transformation with their brands and platforms across news, entertainment and necessities across languages across age groups. TIL creates a meaningful connect with the consumer across urban and rural India based on his passions and insights and provides unique insights into their online behaviour and helps create exclusive experiences.


More Press Releases

Amway in Association With Kony Hosted First-ever Hackathon to Advance Digital Transformation in the Industry

Wipro Limited Announces Results for the Quarter ended June 30, 2018 under IFRS

Schlumberger Announces Second-Quarter 2018 Results

Snapdeal Offers up to 80 Percent Discount at Mega Deals Sale

Wipro and Alight Solutions Announce Strategic Partnership

Toshiba Memory Corporation Develops 96-layer BiCS FLASH™ with QLC Technology

Prescription Meds Now Cheaper in India: RETN Deals

RFG Brands Continue Down Silk Road into Asian Market

Two Lakh Two-Wheeler Mechanics Trained by Castrol

Enerparc India Commissions Rooftop Solar Project for Bharat Fritz Werner

UiPath Brings Fourth Edition of #UiPathTogether Event in Mumbai

Speedo Launches Its Third Store in Pune

Boehringer Ingelheim and Lilly announce Trajenta®’s CARMELINA® cardiovascular outcome trial met its primary endpoint

Cushman & Wakefield Acquires Inc RE Australia

Bituan.Com to Be Online This Month; Pioneers in Group Buying of Digital Assets

JPMorgan Chase Bank announces the initial exchange price for the cash-settled exchangeable bonds into Ping An Insurance (Group) Company of China Limited due 2020

Piramal Enterprises Annual Report FY2017 Receives Global Recognition; 2nd Best From India & Featured Among Top 50 in Asia-Pacific Region at the League of American Communications Professional Awards

FlipNpik Opens Its Private Sale to Public and Introduces Fiat-Based Payment Gateway

The Poseidon Foundation: Liverpool Bids to Be First ‘Climate Positive’ City by End of 2020

5 Benefits of Investing in Fixed Deposits

Sandvik Coromant Opens Its New Center for the Manufacturing Industry

Commvault Unveils Four New Products for Complete, Scalable Backup and Recovery and Modern Data Management for Progressive Enterprises of All Sizes

Jharkhand Govt. Honors CMC Skills' Mega Skill Centre with Training Center of the Year Award

Razorpay Introduces Upgraded Version of Payment Links for All Businesses

WNS Announces Fiscal 2019 First Quarter Earnings, Revises Full Year Guidance

ABB: Continued Profitable Growth

New Phase 3 Data Show Investigational Subcutaneous Formulation of Vedolizumab Meets Primary Endpoint in Achieving Clinical Remission at Week 52 in Patients with Moderately to Severely Active Ulcerative Colitis

NIIT Launches Pioneering Career Programs to Match the Changing Talent Requirements of Global Organizations

Tigo Releases State-of-the-art Wireless Technology – Mesh – as the New Solar Communication Architecture for the TS4 Platform

Emmaus Life Sciences Announces the New England Journal of Medicine has Published the Phase 3 Trial Results of Endari™ (L-Glutamine Oral Powder) in Sickle Cell Disease

Value Woks – the Tasty, Affordable and All New Offering by Wok Express

 
TRENDING TOPICS
 
 
 
CITY NEWS
MORE CITIES
INDIA WORLD ASIA
Victory of PM Modi govt a `defeat of fam...
Twitterverse explodes over Rahul Gandhi'...
Manipur youth beaten to death by cousin ...
Modi government forcing AgustaWestland m...
Tie-up with Congress in MP possible: Akh...
1,632 pilgrims leave for Amarnath...
More...    
 
 Top Stories
US announces $200 mn military aid t... 
Trump asks NFL to suspend anthem pr... 
Hamas announces ceasefire with Isra... 
Zelda Williams pens heartfelt note ... 
Can timing of meal increase cancer ... 
Varun Dhawan flexes with WWE Supers... 
How to match classy pumps heels wit... 
BJD walks out as LS begins debate o...