Fifty six per cent millennials are concerned with the pollution resulting from crackers and fireworks and supported the ban, according to the recent survey conducted among a sample size of 2580 respondents and covered prominent cities including Delhi, Kolkata, Mumbai, Patna, Bangalore, Jaipur, Ahmedabad, Hyderabad, Chennai, and Pune.
The study, conducted by market research and analysis company Velocity MR, has showed that Electronic gadgets and online gift cards have grown in popularity as gift items as confirmed by 40% ofthe respondents.
"Diwali is one of the most important Indian festivals celebrated all across the country with pomp and show. People in different regions of the country celebrate it in different ways. it is one of the festivals that involves extensive preparations and shopping festivities. With India moving towards onlineshopping, it is a great opportunity for brands to connect with their consumers, create engagement and build a strong brand recall during this occasion," said Jasal Shah, Managing Director & CEO of Velocity MR.
It was stated in the survey that one in 2 respondents support the cracker ban citing that it wouldmake Diwali pollution free. When asked about banning of crackers, respondents have showntheir concern towards increasing pollution with half of them saying banning crackers is good as it can lead to a pollution-free Diwali with most of them from 18-25 years age group (56%).
Nine out of 10 said 'shopping for clothes tops their pre-Diwali preparations list'.
Home dcor is yet another popular thing amongst respondents' pre Diwali. 81% of the respondents claim to spend on themselves and family/friends during Diwali as it is a joyous festival and festivals demand celebrations.
Despite many festival based events taking place around the cities, 8 in every 10 respondents claim to spend Diwali night at their homes itself.
Although, creating buzz these days, purchasing crackers is on the list of close to 60 pc respondentsThe survey states that when it comes to exchanging gifts, the traditional sweet box is the most sought-after choice of close to 80% of the respondents.
With India moving towards online shopping, exchanging online gift cards is gaining popularity as a gifting item for Diwali.
Electronic gadgets and online gift cards are seen as much popular gift items among 40 pc of the respondents.
A mere 2 in 10 female respondent's claims of purchasing Diwali gifts for charitable organizations as a token of social service.
Interestingly, 20 pc of respondents claim that bursting firecrackers is one of the important childhood memories which makes them nostalgic about Diwali.
Also, 3 in 10 prefer eating chocolates as they believe that most of the traditional mawa sweets are adulterated these days.
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