Kolkata has added yet another address for its book lovers at its very own book district as Niyogi Books opened its first ever signature book shop at College Street.
Niyogi Books which has recently completed 14 years, and published over 500 books will have the shop dedicated to its own publications. It is an attempt on its part to create a corner, where book readers are invited to not only explore and buy books, but read and discuss all that is offered over readings and discussions.
Trisha De Niyogi, Outreach Officer and also one of the owners of Niyogi Books said, Kolkata was a natural choice for the maiden book store."There is no place like Kolkata where reading is loved more than any other pursuit and it is possible to derive so much more out of our offerings here with book lovers in such large numbers,"said Trisha.
For Niyogi Books, its College Street bookstore is like a homecoming, said Trisha. "My father was raised here, though he moved to Delhi for employment and later established the publishing business there,but we kept coming back," she explained.
The publishing house has four imprints: Its main brand 'Niyogi Books' under which it publishes large format illustrated books, which have highly researched content with 60 per cent text and 40 per cent pictures; Thornbird under which translated works from foreign and Indian languages are published; Olive Turtle which covers original Indian English writings, and Paper Missile which promotes non-fiction work in English.
Niyogi Books has promoted a lot of first timers like Deepa Aggarwal, Suma Raha, Ravi Gupta, Trisha said."We have published the work of first Tibetan fiction in English, Tsewang Yishey Pemba,"she added. As of now 14-15 languages have been Indian languages and in the next four months five new projects will be taken up, she said. Niyogi Books has also published several Italian, Scottish, French, British, and Pakistani writers in English.
In the era of easy availability of cheap e-books on platforms like Amazon's Kindle, how difficult it is for a publication to survive and penetrate the market?To this Trisha said,"Our e-books are available on Kindle, but printed books are far more popular and have a bigger market." She said Amazon has helped Niyogi Books to explore markets, which would have been difficult otherwise. "Amazon is providing us easy access to Tier2 and Tier3 city readers, and with amazon.com and amazon.uk we are reaching US,Canada and UK markets,"she revealed.
-- (UNI) -- C-1-1-DL0473-1495711.Xml