Global analytics and insights provider Blueocean Market Intelligence (Blueocean) has been declared as the winner of Big Data and Analytics Awards 2016 in two categories. 'Best Analytics Service in Predictive Modelling', the company is recognised for helping a large global technology vendor reach new levels of success through customized digital campaigns. They have created advanced models based on user behaviours and perceptions on video and content channels which reflected their affinity and love for their brand. Blueocean team used a combination of qualitative and quantitative methodologies to create attribute based measure of consumer interaction, engagement and how frequently they consume content across these digital and social content channels. In the Category 'Innovative Technology of the year', Blueocean's innovative text analytics platform, UTAP (Unstructured Text Analytics Platform) was recognised for the value it provides to business decision makers. The platform makes available to the business decision makers, insights from text communication between the user company and its customers, in addition to the numeric market data available from online and offline sources.The unstructured (text) information is drawn out from multiple sources like emails, tweets, Linkedin, Facebook, comments on website, comments on blog, call center transcripts, physical letters, text responses in survey forms, etc. Insights from such unstructured data serve as a great complement to the numerical data that is usually used for drawing analytics and insights for decision making.
Anees Merchant, Senior vice-president and Head of Digital Analytics practice at Blueocean Market Intelligence said, "Blueocean's analysts work hard to ensure they deliver actionable, data-driven insights that help their clients see real business results". Durjoy Patranabish, senior vice-president and Head of Blueocean's Big data Analytics practice added, "The award for UTAP is a recognition of Blueocean's ability to develop effective technology solutions to add new dimensions to the way information is captured, analysed and interpreted for business decision making". UNI RN CJ SB 1720
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