SRK inaugurates India's first Miniplex
Ahmedabad | Wednesday, Jan 27 2010 IST
Bollywood's super star Shah Rukh Khan today launched Indias first Miniplex Theatre at Gallops Mall here.
The Miniplex is owned by K SERA SERA, pioneers in the area of film production and distribution.
Mr Sanjay Gupta, CEO, K SERA SERA, who was also present at the event with Mr Khan, said, ''This new Miniplex will have the benchmarked high quality digital technology via satellite, lighting, and high end acoustic sound system thus making each movie-watching experience a unique, comfortable, and enjoyable one. The technology enables beaming of multilingual films instantaneously.'' The Miniplex has a total of 150 seats with 2 screens. Mr Gupta said, ''We are extremely proud of our brand equity.
We live our brand values and have laid strong emphasis on entertainment which is a fundamental part of every individuals life.'' Shah Rukh Khan said, ''I am honored to inaugurate the first miniplex, which is going to revolutionise and usher in change in the entertainment industry of India. This will definitely encourage the viewers to go to the theatres''.
-- (UNI) -- 27BY25.xml
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