Popular Prakashan ties up with DeAgostini
Hyderabad | Thursday, Nov 12 2009 IST
Popular Prakashan, India's leading publishing House today tied up with DeAgostini, the world's leading publisher of partworks.
Under a license agreement with DeAgostini, Popular Prakashan is releasing a unique new children's book series-I GET IT- in Andhra Pradesh.
This is the first launch of a partwork enacyclopedia in India - a very popular form of continuity publishing in markets across the world. The series, available at the very attractive price of Rs 70 per weekly part has been releasd through an intensive advertising campaign beginning today.
As a special launch offer, part 2 comes free with part 1.
DeAgostini is a global leader in continuity publishing and this is their first product release in the Indian market. Created by DeAgostini I GET IT has been published sucessfully in several international markets including Japan. This unique series builds into a complete encyclopedia of how things work. It uses cartoon characters and a comic-book style to explain the everyday questions that children often ask their parents.
Speaking on the occasion, Harsha Bhatkal, Director, Popular Prakashan said I GET IT will not only inform children but also entertain them. It will also provide an opportunity to Indian children to build very own encyclopedia in affordable parts.
Adrian 0'Connell, DeAgostini Managing Director, Japan and Asia said this is first of its many products that it will be introducing in India'' We recognise the need to adapt the product to local requirements and after an intensive research, we have adapted I GET IT for Indian children,'' he added.
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