The recent past has seen a significant transformation in the role played by women across the globe, be it as a homemaker, a politician, or a corporate role model.
An age-old perception of women in India has been that of a symbol of strength, knowledge and prosperity. Over the years, women have proved their mettle in every sphere of life, and have proved to become trendsetters and game changers in the field of entrepreneurship too.
The last three years have witnessed phenomenal growth in women entrepreneurship with a lot of successful women led start-ups. With the right idea, investment and rigorous work, many women entrepreneurs have embraced entrepreneurship and established their own successful ventures in the country.
Therefore, on the eve of Women's Day, here some tips shared by women entrepreneurs:
Meghna Peer, Co-founder and Director Sales, Aurelius Corporate Solutions
"I would suggest my female peers to do proper homework before heading towards an investor meeting. It is important to be well prepared for all the questions about the company's vision, expansion and utilisation of funds. While VC/ seed funding is important, women entrepreneurs should not overlook the option of crowd-funding. There are plenty of angel women investors who are looking at encouraging women entrepreneurs; studies too have shown that women investors are twice likely to invest in women led-startups. Every woman entrepreneur needs to focus on networking as it provides access to the right resources. More networking leads to getting access to powerful individuals which might ultimately lead to more funding opportunities."
Hemalatha Annamalai, CEO and Founder, Ampere Electric Vehicle Pvt Ltd
"Being a woman entrepreneur, I have great responsibility and an equally great opportunity to create a conducive environment for my fellow counterparts, especially the emerging ones. Every woman is capable of taking decisions on their own. For India to reap the advantage of the demographic dividend advantage, a woman's role is equally critical. My message to all the budding women entrepreneurs is that the time is right to realise your entrepreneurial dream. There is also much encouragement from the government and financial institutions, to help you start and set up. There also many networking opportunities which are now available for women, through which you can get the right guidance to lead you on the right path. You just have to keep that faith and believe in yourself that despite the odds, and find a right mentor as early as you can."
Rani Khanam, Kathak Dancer and Guru
"A woman today, especially an enterprising woman, has multiple roles to live by and carry forth. Mental stamina and physical strength are paramount to justify every role. Dancing sets one's soul free; it could be a woman's true mate to distress and elevate her mood. Dancing not just helps develop the internal strength, but also makes her more resilient and balanced. It's all about chasing a dream and journey to empowerment. The corporate lifestyle today demands robust health and there can't be any other form than a Classical dance to rejuvenate one's cells. I recommend all women entrepreneurs to join at least one Indian classical dance form and see how they surmount the day to day challenges while becoming more confident and expressive in life."