Saturday, September 25, 2021
News

Apple sees blockbuster sales in Q2 as chip shortage hits vendors

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

New Delhi | Thursday, 2021 8:15:05 PM IST
Apple saw blockbuster revenue growth for iPhones in the second quarter this year, despite a unit total which increased only 1 per cent (45.7 million units), a Canalys report showed on Thursday, as major brands struggled to secure key components to produce devices to meet demand globally.

Apple said during its earnings call on Tuesday that the iPhone revenue set a June quarter record of $39.6 billion, growing 50 per cent year-over-year and exceeding its own expectations.

"The big difference here is the mix of iPhones selling. Apple launched the low-cost iPhone SE in April 2020, which accounted for 28 per cent of its mix at that time. This year, with no new iPhone SE, its average selling price increased drastically," said Le Xuan Chiew, Canalys Research Analyst.

In addition, its iPhone 12 mini is underperforming against channel expectations despite wholesale discounting, and the iPhone 12 Pro models have become a particularly high mix, at 37 per cent.

"Apple, like all brands, will run into component headwinds in H2 2021. But its scale has significant weight with supply chain partners, and it will not suffer to the same extent as smaller rivals," Chiew said in a statement.

In Q2 2021, global smartphone shipments reached 316 million units, representing a 9 per cent drop against the previous quarter.

Samsung was the leading vendor with 58 million units at 8 per cent year on year growth. Xiaomi took second place for the first time ever, with 52.8 million units at 83 per cent growth.

OPPO and Vivo placed fourth and fifth with 32.6 million and 31.2 million units, respectively.

Going forward though, as supply constraints ease in 2022, the market is set to explode into life.

"A war has already started, with brands pouring substantial sums of money into showpiece marketing in international markets. Vivo and OPPO have been at the forefront of this drive, purchasing lucrative sponsorships with the likes of the Indian Premier League, the World Cup, Wimbledon and FC Barcelona," said Canalys Research Manager, Ben Stanton.

--IANS na/

( 354 Words)

2021-07-29-14:02:05 (IANS)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE SCIENCE NEWS
Twitter will let users send, receive Bit...
Amazon announces 'Great Indian Festival'...
Microsoft Edge update adds tab groups, n...
Google Calendar events now include way t...
Sony launches new TV in India at Rs 1,29...
Tesla: Autopilot can see, respond to eme...
More...
 
INDIA WORLD ASIA
Competition Commission of India penalise...
Two elephant calves found dead in Chatti...
Karnataka logs 789 fresh COVID cases in ...
Forest, wildlife personnel in Delhi get ...
Infiltration activities in J-K likely to...
Tamil Nadu reports fresh 1,733 COVID-19 ...
More...    
 
 Top Stories
Abbas gives Israel 1 year to end oc... 
Digital exhibition on Netaji Subhas... 
President Biden feels India should ... 
US, India to expand cooperation on ... 
'K'taka Cong using Covid deaths for... 
Competition Commission of India pen... 
UNGA: India to use its right to rep... 
Earthquake of 5.2 magnitude strikes...