Wednesday, September 30, 2020
News

AP ties up with three FMCG majors to empower women

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Amaravati | Tuesday, 2020 6:15:06 AM IST
In a move aimed at improving the economic condition of women, the Andhra Pradesh government on Monday signed a pact with three major fast-moving consumer goods(FMCG) companies -- Hindustan Unilever, ITC and Procter & Gamble (P&G) -- to provide marketing and technology support for economic empowerment of women.

Under the YSR Cheyutha scheme, around 25 lakh women belonging to SC, ST, BC and minority communities will be benefitted. They will receive Rs 75,000 in four instalments of Rs 18,750 per year.

The partnership is expected to encourage women across Andhra Pradesh to pursue more employment opportunities that provide a steady income.

Under this trajectory, the government will be releasing around Rs 4,500 crore for the first year of the scheme to be launched on August 12.

The agreement was inked in the presence of Chief Minister Y.S. Jagan Mohan Reddy, while Sanjiv Mehta, Chairman and Managing Director of Hindustan Unilever, Sanjiv Puri, Executive Director of ITC, and Madhusudan Gopalan, CEO of P&G India, witnessed it via a video conferencing link.

The Chief Minister said that apart from YSR Cheyutha, the state government will also launch another scheme under YSR Asara in September to support 90 lakh self-help groups, for which a sum of Rs 6,700 crore will be spent annually.

Thus at the rate of Rs 11,000 crore every year for both the schemes, the government is committed to spend Rs 44,000 crore in the next four years which will benefit one crore women.

--IANS pvn/sdr/arm

( 256 Words)

2020-08-04-00:22:00 (IANS)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Top Telugu film producer petitions HC fo...
KTR confident TRS will retain power in G...
Court's decision proves no conspiracy wa...
Special judge said Babri Masjid demoliti...
Rajnath Singh welcomes verdict in Babri ...
'Soviet disinformation in Indian newspap...
More...    
 
 Top Stories
Manchester City complete signing of... 
VMware, Nvidia partner to bring AI,... 
Liverpool's Thiago Alcantara tests ... 
Bejoy Nambiar on why 'Taish' releas... 
CZA issued show-cause notice to Ahm... 
Over one crore COVID-19 tests condu... 
Hockey India, Aaroogya conduct onli... 
Babri demolition: CBI court's judgm...