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ICICI Bank launches Mera iMobile app to enable customers access agri services

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New Delhi | Monday, Mar 20 2017 IST
 
In an attempt to mark its footprint in rural areas, leading private sector lender ICICI Bank today launched a unique mobile banking app, 'Mera iMobile,' which allows customers to access banking services, as well as information on agri services. Anyone, including non-ICICI Bank customers can also download and use the app, which is available in 11 Indian languages, a banker said in a statement. Christened, 'Mera iMobile', it will allow users in rural areas to avail as many as 135 services, some of which are unprecedented in the industry.It will help them to save the time and cost of visiting a branch to avail these services. Chanda Kochhar, MD & CEO, ICICI Bank said, ''At ICICI Bank, we believe in investing in innovative technology much ahead of its time. In line with this philosophy, ICICI Bank has pioneered many innovative solutions for its customers like internet, mobile, Tab and 'Touch Banking' branches among others. Today, India has the second largest - internet user base and smartphone market globally."We envisage that the next wave of growth in internet usage will come from rural India due to growth in cheaper smartphone handsets, spread of wireless networks and evolving consumer behavior," she added.The list of services include Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to Self-Help Groups (SHGs). The app would also enable them to undertake an array of frequently used banking services from their smartphones, without using mobile internet services.UNI ASH SDR RJ 1428

-- (UNI) -- C-1-1-DL0103-1195655.Xml

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