'RAAZ TMC' rocks BO, grosses over Rs 30 cr in 1st week
New Delhi | Sunday, Feb 1 2009 IST
After 'Phoonk' and '1920', Bollywood's honeymoon with horror films continues with 'Raaz-The Mystery Continues', a film based on the supernatural, grossing over Rs 30 crore at the box office, making it the first hit of the year.
Despite having competition from the Golden Globe winning and Oscar-nominated 'Slumdog Millionaire', 'Raaz-The Mystery Continues'- a horror film produced by Vishesh Films of Mahesh Bhatt and Mukesh Bhatt, in association with Sony BMG, has grossed over Rs 30 crore in the week of release, with the second week plans filling up fast, sources in Vishesh Films said.
''This is a record for any supernatural horror film in the history of Indian cinema,'' the sources said adding that ''the gross of over Rs 30 crore makes it not only the highest grosser for Emraan Hashmi and Vishesh Films, but also a certified 'First Smash Hit of 2009' by the trade.'' The sources said its an unprecedented start in comparison to almost every other film released during this month and on this very day. ''RTMC is the biggest opener for Emraan Hashmi, Mohit Suri and moreover, for Vishesh Films ever,'' Mahesh Bhatt said adding that ''Vishesh Films has produced close to 50 films - and many of them have been landmark films, in terms of box-office collections. But RTMC has surpassed all of them. The weekend gross of RTMC is equivalent to the first week gross of 'Jannat'!!'' Even from the overseas, the response has been overwhelming as Dubai has attracted huge numbers since the first screening. ''This makes the Raaz TMC not only the most expensive horror film in Bollywood history but also the first smash hit of 2009!,'' Bhatt said.
Trade Analysts have attributed the success of the film to a combination of three factors - a strong product from Vishesh Films, excellent marketing from SONY BMG and a very strong word of mouth. On Friday, January 23, the day of the film's release, the occupancy for the 9 AM show was a path-breaking 75-80 per cent across many centres, from multiplexes to single screens.
''Very few films in recent times - like Ghajini and RTMC have been a hit across the country, proving that good content has the power to appeal across strata - demographically as well as geographically,''the analysts said.
''No one and nothing can stop a great product from casting its magic on the audience. All that audiences care about is whether the film appeals to their sensibilities and is entertaining, at the same time. RTMC did just that - and the figures speak for themselves,'' Bhatt added.
-- (UNI) -- 01DI9.xml
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