Sunday, April 22, 2018
News

ASCI becomes member of Ayush committee

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Mumbai | Monday, 2018 10:45:04 PM IST
 
The Advertising Standards Council of India (ASCI) on Monday said it has been inducted to the Ayush Ministry's empowered committee with an objective to control misleading advertisements and exaggerated claims of its drugs.

The seven-member committee of the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has a representative from the Ministry itself, the Department of Health and Family Welfare and Department of Corporate Affairs.

The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ayurveda, siddha, unani and homoeopathy drugs.

"The council has been closely working with AYUSH to ensure that Indian consumers are not exposed to false information and have access to safe drugs. We are confident that the new committee will act as a catalyst to the process of self-regulation in advertising, thus safeguarding consumers from deceptive advertisements that can negatively impact them," said ASCI Chairman Abanti Sankaranarayanan.

The meeting of the constituted committee will be convened on a six monthly basis or as and when required to review progress and make recommendations to accomplish their objective of controlling misleading advertisements.

The committee will also be authorised to make recommendations for regulatory action against misleading advertisements and advise the Central government for issuing any specific directions or advisories and for taking necessary steps, a statement added.

--IANS bdc/vd

( 247 Words)

2018-04-16-22:02:08 (IANS)

Watch News Videos

 
  LATEST COMMENTS (0)
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
TRENDING TOPICS
 
 
 
CITY NEWS
MORE CITIES
 
MORE HEALTH NEWS
Mother's early menopause affects daughte...
Beer belly bad for your heart...
WHO includes Shimla doctor's protocol in...
ORDI appeals to state governments to imp...
Stronger people have sharper brains: Stu...
Happy feet, happy heart...
More...
 
INDIA WORLD ASIA
CPI (M) demands SC to oversee probe into...
CPI (M) calls to observe centenary of Ja...
Bullion Market Closing Rates...
CM instructs to distribute passbooks, ch...
Party under pressure to field Siddaramai...
Kumaraswamy criticises the arrogance of ...
More...    
 
 Top Stories
Amber Rose walks naked around son... 
OneRepublic pays tribute to Avicci ... 
Rome celebrates 2,771st birthday... 
17 dead after 2 dragon boats overtu... 
U.S. Treasury's Mnuchin considering... 
CPI (M) calls to observe centenary ... 
CPI (M) demands SC to oversee probe... 
Patkar calls on people to fight for...