Saturday, January 19, 2019
News

ASCI becomes member of Ayush committee

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Mumbai | Monday, 2018 10:45:04 PM IST
The Advertising Standards Council of India (ASCI) on Monday said it has been inducted to the Ayush Ministry's empowered committee with an objective to control misleading advertisements and exaggerated claims of its drugs.

The seven-member committee of the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has a representative from the Ministry itself, the Department of Health and Family Welfare and Department of Corporate Affairs.

The constituted committee will be empowered to review and monitor the implementation of the provisions of The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 and Rules there under for curbing misleading advertisements of ayurveda, siddha, unani and homoeopathy drugs.

"The council has been closely working with AYUSH to ensure that Indian consumers are not exposed to false information and have access to safe drugs. We are confident that the new committee will act as a catalyst to the process of self-regulation in advertising, thus safeguarding consumers from deceptive advertisements that can negatively impact them," said ASCI Chairman Abanti Sankaranarayanan.

The meeting of the constituted committee will be convened on a six monthly basis or as and when required to review progress and make recommendations to accomplish their objective of controlling misleading advertisements.

The committee will also be authorised to make recommendations for regulatory action against misleading advertisements and advise the Central government for issuing any specific directions or advisories and for taking necessary steps, a statement added.

--IANS bdc/vd

( 247 Words)

2018-04-16-22:02:08 (IANS)

 
  LATEST COMMENTS (0)
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE HEALTH NEWS
Mehbooba seeks separatist leader's relea...
Scientists discover molecules that are w...
Genetic variants behind development of s...
Body paint may protect against insect bi...
Infants' gut bacteria can help combat fo...
Coursera forays into healthcare educatio...
More...
 
INDIA WORLD ASIA
Fresh hike in fuel prices on Saturday...
Kumaraswamy questions Modi's commitment ...
2 women make second attempt to enter Sab...
IRCTC scam: Delhi Court reserves order o...
BJP MLAs to return to Karnataka from Gur...
Himachal sees rise in mercury, more snow...
More...    
 
 Top Stories
My family has brought me up as a fe... 
Trump, Kim to meet for 2nd summit i... 
TV has been a home for me: Neelu Ko... 
Teasing your partner playfully can ... 
Guru Randhawa may go on Pakistan mu... 
Tibetans travelling on Chinese pass... 
Modi regime testing time for India'... 
Tens of thousands attend Bengal's m...