Friday, October 30, 2020
News

BARC India remains committed to its stakeholders

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Mumbai | Sunday, 2020 2:15:06 AM IST
Broadcast Audience Research Council (BARC) India on Saturday released a statement underlining the fact that the body aimed at ensuring television channels were committed to maintaining a clean and transparent ecosystem, and that BARC remains committed to its stakeholders.

The statement read: "Over the last several days, there have been various news reports as regard to television ratings and Broadcast Audience Research Council (BARC India). BARC India as an Industry body has representation from bodies that represent broadcasters, advertisers, and advertising and media agencies. BARC India owns and manages a transparent, accurate and inclusive TV audience measurement system.

"BARC is providing the necessary assistance to the ongoing investigation by law enforcement agency and this should be seen in the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts.

"Our efforts on combating infiltration are focused on the individual(s) responsible for these activities and we firmly believe that television channels are committed to maintaining a clean and transparent ecosystem.

"BARC's management team works with full confidence and support of Board and the various Committees. BARC continues to be driven by only one goal: to generate ratings that its subscribers rely on which are deeply rooted in science, report with the greatest sense of responsibility and truly reflect What India Watches'," the statement concluded.

--IANS vnc/vnc

( 243 Words)

2020-10-17-20:22:04 (IANS)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE ENTERTAINMENT NEWS
Disha Patani shares her excitement on du...
Vidyut Jammwal: Take inspiration from ag...
Kriti Sanon writes a new poem...
Sidharth Malhotra reveals 'relation-chip...
Kelly Osbourne has no time for fair-weat...
Scarlett Johansson ties the knot with Co...
More...
 
INDIA WORLD ASIA
Will withdraw all false political cases ...
Political parties will react only after ...
Moment of pride for India: Ajanta Caves'...
Mathura minor kills father after watchin...
Telangana reports 1,531 new COVID-19 cas...
Situation in Munger normal, additional f...
More...    
 
 Top Stories
India lessons helping us uphold ele... 
France demands suspension of Mahath... 
Equity indices in green; metal, oil... 
Langer, CA contact aboriginal peopl... 
Israel to partially reopen schools... 
France reports 47,637 Covid-19 case... 
Haryana reduces prices of RT-PCR, r... 
Devotees take holy dip in Ganga on ...