Social Entrepreneur and actor Kunal Kapoor recently partnered with digital social media agency 'WATConsult' for a CSR activity called 'That'sMyGirl'.
The initiative will donate around 10 lakh rupees to the NGO Nanhi Kali through crowdfunding platform Ketto, which the 39-year-old actor co-founded.
The campaign will use its microsite to highlight and share the "current insights" on the state of girl education in India, and also showcase video bytes from established women leaders across various fields.
The activity will be concluded on January 24, National Girl Child Day, wherein they will raise funds via a Twitter campaign, using the #ThatsMyGirl and cite opportunities and accomplishments of a girl child.
For each 'hashtag mention', WATConsult will donate 10 rupees to Nanhi Kali.
Sharing his views Kapoor commented, "We at Ketto are glad to partner with WATConsult on their initiative #That'sMyGirl. Being a crowdfunding platform, we hope to raise maximum funds for this step and donate to Nanhi Kali."
In a statement, Founder and CEO of WATConsult Rajiv Dingra said, "In many parts of India, the arrival of a baby girl still calls for mourning rather than celebration and that's indeed sad. We would like to build awareness around this cause and support girl child education via our initiative."
"We look forward to achieve atleast 1,00,000 mentions and contribute 10 lakhs to Nanhi Kali," Dingra added. (ANI)