Friday, December 9, 2022
News

Straive bags 'Brand Revitalization Award' and 'Best Multichannel Integrated Campaign Award' at CMO Asia Awards 2022

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Business | September 20, 2022 10:58:24 AM IST
Singapore, September 20 (ANI/PRNewswire): Straive, a leader in delivering technology-driven solutions for Content, EdTech, and Data to leading global organizations, has been conferred with two awards at the 13th edition of CMO Asia Awards 2022, held on August 17, 2022 in Singapore. The organization won the Brand Revitalization Award for Excellence in Branding and Marketing and the Best Multichannel Integrated Campaign for Excellence in Digital Marketing out of 200 nominations across 40 categories.

CMO Asia Awards are one of the most aspired accolades in APAC. These are awarded for outstanding contributions in Traditional Marketing, Branding, and Digital Marketing and recognize organizations and individuals for their outstanding client and employee-level communication initiatives. The awards are judged by an independent, high-caliber jury of professionals from across Asia.

SPi Global rebranded to Straive in April 2021 with a view to realigning the brand with the evolving strategic initiatives of the company. Subsequently, Straive has undertaken a comprehensive brand campaign to communicate the new brand messaging and create awareness and recall for the brand. The rebranding campaign, comprising static and dynamic promotions, customer mailers, press releases, social media communication, and the launch of a new website, has been awarded the Brand Revitalization award.

Straive has also undertaken multiple multichannel integrated campaigns to build awareness about the company's offerings across its business lines and generate demand. The company has successfully leveraged numerous marketing channels to reach the target audience in industries like BFSI, Information Services, EdTech, Academic Publishing, and more. Considering the business impact it has achieved, the multichannel umbrella campaign 'Connecting the Dots' bagged the Best Multichannel Integrated Campaign Award at the ceremony.

Speaking about the awards, Ratan Datta, President and CEO, Straive, said, "Straive is delighted to have received this recognition, which is a testament to our marketing and branding initiatives. As a company, we have doubled our marketing and branding efforts over the last year to communicate our purpose, values, and key focus areas to our clients, employees, and stakeholders and build a stronger Straive brand. I am excited to see our hard work getting recognized by industry leaders and experts. We will continue to focus on enhancing stakeholder experience through clear, relevant, and impactful marketing communication."

To know more about the Straive brand, Click Here.

Straive

Straive is a market-leading content technology enterprise that provides data services, subject matter expertise (SME), and technology solutions to multiple domains, such as research content, e-Learning/EdTech, and data/information providers. With a client base scoping 30 countries worldwide, Straive's multi-geographical resource pool is strategically located in seven countries: Philippines, India, USA, Nicaragua, Vietnam, United Kingdom, and the company headquarters in Singapore.

For media queries, contact Anoop Tuli, anoop.tuli@straive.com

This story has been provided by PRNewswire. ANI will not be responsible in any way for the content in this article. (ANI/PRNewswire)

 
  LATEST COMMENTS (0)
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE BUSINESS NEWS
Home retailer Pottery Barn ropes in Deep...
Find Genuine Cosmetic Manufacturers and ...
Tata Realty and Infrastructure Ltd. anno...
Pando is recognized as one of the fastes...
India Today-Axis-My-India exit polls get...
Deep dive into the world of Agri-Operati...
More...
 
INDIA WORLD ASIA
Centre accords 'in-principle' approval f...
People of Gujarat have shown the path fo...
Goa Tourism Department seeks action agai...
'Nation First': RSS chief says while lau...
Phone-tapping, recording calls without c...
Firebrand J'khand poet named in Forbes '...
More...    
 
 Top Stories
Telangana CM KCR lays foundation st... 
Delhi Police books 2 juveniles for ... 
Supreme Court criticise UPSC over i... 
"You are best mama," Sonam Kapoor s... 
Indian Army push to boost adventure... 
Did you know Prince Harry and Megha... 
Anushka Sharma to Shilpa Shetty, Bo... 
Shimla: Himachal Congress in-charge...