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Interflora to launch in India with online offering

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New Delhi [India] | October 13, 2017 12:01:13 AM IST
World's largest and most experienced flower delivery service Interflora has announced the launch of its exclusive website for India - Interflora.in, which currently operates across the globe in major markets like US, UK, Australia, Europe and select Asian countries.

According to a Forrester Research report for 2017, the Indian market for e-commerce is expected to reach USD 64 billion by 2021, growing at a five-year CAGR of 31.2 percent. The gifting market in India has been pegged at USD 30 billion of which USD 400 million could be attributed to the digital space.

Flowers represent one of the largest category within online gifting contributing over USD 200 million and growing at a CAGR of 45 percent in the last five-years.

Known globally as 'The Flower Experts', Interflora handcrafts every floral arrangement and procures only the freshest flowers from certified international and local sources. Every day, thousands of people trust Interflora to deliver their good wishes and thoughtful sentiments on their behalf. But it's not just about being the largest - Interflora prides itself on being the most premium and personable too. Interflora.in will begin operations in Mumbai and then gradually expand to Delhi, Bangalore, Chennai, Hyderabad, Ahmedabad and Pune in the next 12 months.

In keeping with its global standards, Interflora has set up an extensive back-end facility - the Interflora Flower Factory, to ensure seamless procurement, assembly and dispatch. A panel of local experts and international florist comprising of winners from the coveted Chelsea Flower Show have devised a catalogue of over 100 curated arrangements, procuring premium flowers from all over the globe specially for the Indian market.

"We're proud that so many award-winning florists would become a part of the Interflora India family. With all this talent to draw upon, we offer floral gifts that come with guaranteed shelf life and specially curated for every special occasion and every season too," said president and CEO Interflora India, Tarun Joshi.

"The current market landscape in India is a conducive one as consumers are more open to integrating new product categories for an enriched global lifestyle. We believe there is immense latent potential in the market and are excited to bring Interflora.in to India," added Joshi.

"With an almost century-old legacy, Interflora has always maintained quality and creativity at its foundation. India has the youngest population in the world with a growing appetite for new experiences. India is one of the most exciting International markets for us being a sound economy with an increasing preference for branded flowers," said president Interflora, Rhys Hughes. (ANI)

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