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Adomantra, the online video advertising solutions company, is planning expansion in well established markets like the UK and US and growing market like Middle East.
The online video advertising industry has been growing enormously due to increasing number of people watching online videos. Hence, these markets are gateways for brands to gain foothold to a larger target audience. With the expanded outreach Adomantra will cater to its partner agencies and brands in a highly effective manner in the key markets. The company expects to generate revenue USD 1 million in this quarter, as the response in the first month is encouraging. "Online video has been growing exponentially across the UK and globally, as internet users experience higher bandwidth, more compelling content and multiplicity of network choices. The video consumer behaviour has helped in penetration of online video advertising along with high click through and ROI," Founder and CEO, Adomantra, Vikas Katoch said "If brands, advertising agencies and publishers want to take full advantage of the rising markets, they will need the help of newest innovative technologies for optimal visibility and impact of ads. Adomantra with Adomatric technology, which is its propriety algorithm, ensures maximum ad visibility to the right target audience,"he added. Serving more than 10 billion ad impressions, Adomantra has helped automobile, FMCG, telecom and handset manufacturing sectors build long-term relationships with appropriate media partners globally. Adomantra brings to the table strategies based on the changing behaviour of internet users and potential of digital platforms. With innovative technologies in programmatic advertising, business analytics and intelligence tools, Adomantra ensures maximum video ad visibility to brands and advertisers. Adomantra is a new age online video advertising solutions company which enables brands and publishers connect with billions of internet users all over the world.(ANI)
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