Sunday, December 8, 2019
News

Sresta to launch 'freedom from pesticides' campaign

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Hyderabad | Monday, 2013 9:36:05 PM IST
Sresta Natural Bioproducts, one of India's largest organic food companies, Monday announced "Freedom from pesticides", an eight-day campaign against pesticide ridden food.

The campaign from Aug 12 to 19 aims to create awareness about ill effects of pesticide contaminated food and promote organic food as the best alternative for being healthy.

Organic farming practices, restore soil purity, enhance soil aeration and water retention capacity and thereby are the optimal way to assert commitment to the ecosystem, said Sresta, promoters of leading organic brand '24Mantra' products.

During the campaigm, 24 Mantra organic products will be available to the consumers at 30 percent less.

Organic food is generally perceived to be 30 percent more expensive than other food. Hence the offering to make more consumers trial the product, experience the difference and enjoy a healthy life, said Rajashekhar Reddy, managing director, Sresta.

"This campaign's focus is to support the organic movement which benefits the entire eco system - soil, water, food and ultimately the consumer. India, as a country celebrates purity and wholesomeness which is the core of organic," said N. Balasubramanian, CEO, Sresta.

--Indo-Asian News Service ms/vd

( 195 Words)

2013-08-05-21:14:17 (IANS)

 
  LATEST COMMENTS (0)
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE BUSINESS NEWS
IT Department raids share brokers, trade...
UB plans pan-India presence of its craft...
Ex-Petroleum Secy Chaturvedi appointed N...
India's forex reserves rise to over $451...
Seminar on freedom of faith, human right...
Salesforce brings TrailheaDX to India fo...
More...
 
INDIA WORLD ASIA
Jharkhand: 63.44% votes cast in 2nd phas...
Thousands take pledge in Bengaluru to co...
ATS seizes narcotics worth Rs 5.6 cr fro...
Thackeray pitches for name expansion of ...
Raigarh: Six-year-old girl raped by mino...
NCP urges supporters to observe Sharad P...
More...    
 
 Top Stories
Thousands take pledge in Bengaluru ... 
ATS seizes narcotics worth Rs 5.6 c... 
Thackeray pitches for name expansio... 
French police detain 13 people ahea... 
Raigarh: Six-year-old girl raped by... 
NCP urges supporters to observe Sha... 
Andhra Pradesh: 70-year-old buildin... 
US Iran can make a deal together: T...