Monday, July 13, 2020
News

Oz company launches anti-counterfeiting mobile app

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

New Delhi | June 03, 2013 12:01:13 AM IST
A Melbourne-based startup has launched its self-named, patent-pending track and trace mobile application.

Authenticateit is offering the app to retailers and consumers who want to guard against counterfeiting.

According to Enterprise Innovation, Authenticateit founder Gennady Volchek said the tool was needed to prevent retailers and consumers from unknowingly selling and buying counterfeit goods sourced from rogue importers.

The technology enables brands to track and trace their products throughout the supply chain.

It will also allow retailers and consumers to verify the authenticity of goods considered for purchase, the report added. (ANI)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE BUSINESS NEWS
FICCI survey predicts 4.5% contraction i...
HAI suggests long-term plan, incentives ...
Haunting Past - From AI Files - Airline ...
US equities post weekly gains as traders...
Vidya Balan was very understanding: Top ...
Diesel prices rise after 4-day pause, ne...
More...
 
INDIA WORLD ASIA
DMK MLA arrested in shooting case...
With Rahul's intervention Raj Cong crisi...
Villagers attack medical team in Kerala'...
Terrorists hurl grenades at CAPF party, ...
India needs 'a Manmohan Singh': Sharad P...
Varavara Rao's family appeals to governm...
More...    
 
 Top Stories
4,244 new cases swell TN's Covid ta... 
Crystal Palace footballer Zaha subj... 
India needs 'a Manmohan Singh': Sha... 
'Super 30' turns one, Mrunal Thakur... 
Terrorists hurl grenades at CAPF pa... 
Delhi's Covid rate slows; 1,573 new... 
Global coronavirus cases rise by si... 
COVID-19 cases in US rises by over ...