Monday, August 19, 2019
News
  News Updated on Monday, August 19, 2019 7:43:56 AM
India Asia World Sports Business Sci-Tec Health Entertainment Bollywood Video Press Releases Features City News
 
NEWS HOME
BUSINESS

Social messaging apps cost mobile operators $13.9 bln in lost revenue in 2011
London | February 22, 2012 12:01:13 AM IST
 
   COMMENTS   Print this Page   PRINT   SocialTwist Tell-a-Friend  
   
 


 

Social messaging applications in smartphones cost mobile network operators 13.9 billion dollars in lost SMS revenue last year, according to a report.

Analysis firm Ovum, which studied global use of popular services like Whatsapp, Blackberry Messenger and Facebook chat, concluded that mobile operators must "work together to face the challenge from major Internet players".

"Operators must remain open to partnering with app developers, sharing end-user data with them and allowing integration with the user's social connections," The BBC quoted the research's author, Neha Dharia, as saying.

"Working closely with handset vendors will also be important; they control some of the most popular social messaging apps, and can also provide preloaded applications," she added.

The report gathered usage statistics from the leading social messaging applications that are generally used on smartphones across the globe.

The study also included apps such as Mxit, a massively popular program used mainly in South Africa.

Social messaging apps make use of a smartphone's Internet connection to send messages rather than the usually far costlier SMS, short message service, system.

According to the report, the study did not factor in the extra income networks received from mobile data costs because of increased Internet usage resulting from social messaging.

Meanwhile, another survey, carried out in June 2011 by YouGov, revealed majority of smartphone users, 81 percent, still considered SMS the key way to send messages on a mobile. (ANI)

 

Watch News Videos

 

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Triple talaq 'un-Islamic', not supported...
Telangana government neck-deep in corrup...
Telangana: Around 60 prominent TDP leade...
Yediyurappa awaits Shah's nod to expand ...
Malnutrition bigger threat than Maoists:...
Leh's Magnetic Hill: Myth or Real?...
More...    
 
 Top Stories
Over 20 killed in oil tanker explos... 
US condemns 'barbaric' terror attac... 
Ashes: Australia cling on to draw d... 
Pak government presents first anniv... 
Despite bill on triple talaq women ... 
UN chief condemns bomb attack on we... 
UN appeals for more help to allevia... 
C'garh couple accuses nurse of medi...