From October 28, 2009, ordinary people worldwide can break into the fashion industry through JUSTPROUD: the first online fashion community that actively encourages participation from its members. Members contribute their opinions, knowledge & talents from the start, through the design, modeling and photography stages to the end product: selling their clothes and accessories. Ultimately, JUSTPROUD members themselves will be the designers, models & photographers.

The Fashion Revolution
The classic hierarchy of top designers setting trends which filter down into the high street is being inverted. Now ordinary people who are interested in fashion, or people who want to make a career out of it, have a new stepping-stone to enter this industry and give themselves a better chance of being discovered.

Social media foundations
The familiar social media principles remain the same. Anyone interested in the fashion industry can become a founding member for free, invite their friends and network. If you want to be actively involved in the design, modeling or photography stages you can also upload portfolios of your work. All members are invited to make the important decisions. Members can promote their choices and get as many votes as possible; the most popular designs will be produced and the most popular models and photographers will be signed to the ad campaigns. Their clothes and accessories will also be sold through members.

Co-development
Geert Rietbergen, CEO of JUSTPROUD, announces: “From today, JUSTPROUD gives people the opportunity to sign up as ‘founding members’ - until January 1^st 2010 - and we invite them to share their views on the process and the look and feel of the site. This current site is available in 8 different languages.

By January the community will be in full operation and the first items will be ready for co-development and sale.”

To become a free founding member of the biggest movement in fashion, please visit: www.justproud.com

JUSTPROUD is the initiative of the people of BALLSMEDIA. They used to work at agency-side consulting multinationals like Unilever, PepsiCo, KLM, now they emphasise on realizing projects where people (like you and me) are really involved & really get the direct benefits. BALLSMEDIA is located in Mountain View (CA, USA), The Hague (Holland) & Shanghai (China).