International Fashion Week to be held in Gurgaon next month

After the glam and glitter of the Wills Lifestyle India Fashion Week, the National Capital Region will now play host to the best from the International fashion scene at the International Fashion Week 2009, to be held at Gurgaon from December 3.

Organised by Riya Communications Inc. and Oxybleach, a renowned skin care brand from the House of Dabur, the Oxybleach India International Fashion Week 2009 (OIIFW 09), will bring together 11 international designers and one Indian designer on the Indian ramp.

To be held at Crowne Plaza, Gurgaon, from December 3 to 5, the OIIFW '09 will offer a perfect opportunity for designers from across the globe to come together on one platform in cultural unanimity.

''The International Fashion Week will be a perfect opportunity for international designers to go beyond the limitless boundaries of fashion, beauty and style as it conjures up a new world, a stimulating and enthralling fashion experience, the likes of which has never been seen before or experienced in India,''the Managing Director of Riya Communications, Sanjay Kapur said. A platform for the biggest names of the international fashion industry to come together and showcase their talent, OIIFW 09 will have top-of-the-line designers from the US, Tanzania, Spain, Israel, China, Peru, Australia, Pakistan, Norway, Dubai and India to set the ramp on fire.

''It will be a travelling showcase of beauty, glamour, style, culture, grace, fashion and futuristic technology that is bound to gain India a recognition, not only as the Gateway to Asia, but as a major, primary international fashion destination. OIIFW 09 brings together enigmatic ensembles with exquisite designs that will speak volumes about the class and quality of India's featured designers and their exhilarating fashion creations,''Kapur said.

Talking to UNI, he said the event could well witness the presence of big Hollywood celebrities like Brad Pitt or Angelina Jolie setting the ramp afire.

Top models from Hollywood will specially be flown in from the US especially for the event, Kapur informed. ''All our runway models are being flown in for the event from New York and Italy,''Kapur said.

Talking about the event, Executive Vice President-Marketing (Personal Care) of the Dabur India Ltd Vikas Mittal said,''Dabur is Indias second largest beauty care company, offering an array of products to pamper your skin and a range of natural hair care products. The rejuvenation of Indian fashion through this fashion week in many ways mirrors the rejuvenated face that symbolises the values of Oxybleach, making this brand the perfect fit as the title sponsor. But beauty is incomplete without hair and skin care. And so, we have our natural hair care brand Vatika as the Hair Care Partner and Uveda range of Ayurvedic skin care products as the 'Skin Care Partner'.''

-- (UNI) -- 24DI7.xml

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