Childrens film policy needed: Forum

Film makers and directors have unanimously stressed on the need for a uniform policy declaration for propagation and popularisation of childrens films both at the State and national level.

They said the government policy framework should spell out strategies, incentives and steps for not only production but also their marketing, publicity and distribution of the childrens films.

The participants in the Open Forum-- Ms Soni Taraporewala Sunil Advani and Murali Nair and Germani Filmmaker Gert Harmann-- organised yesterday were unanimous on the issue of why childrens films were invisible in India and obserbved that lack of a policy initiative and concerted efforts by the government and societal agencies drove the childrens films to back seat in the country. Ms Taraporewala, a filmmaker herself, said childrens films in India lacked attitude and direction. ''Many build stories around the child but most do not have a child as the main actor or even a childrens issue,'' she said.

Harmann, who mooted the need for a policy said it should not centre only on marketing, distribution and film themes but also on making it available to children in both rural and urban areas.

Filmmaker Nair, who successful sold out his childrens film on the European market, confessed there was need for attitudinal change among filmmakers in India if their childrens film should succeed in the market.

Many of the speakers urged for earmarking prime time screening of childrens films on electronic media. Speakers also expressed concern over lack of corporate support for childrens film movement.

-- (UNI) -- 19DR3.xml

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