Ashish, Gandhi, Rahul to draw Van Heusen fashion week to close

Designers Ashish Soni, Rohit Gandhi and Rahul Khanna will design for the Grand Finale of the forthcoming Van Heusen India Men's Fashion Week, to be held in the capital from September 11 to 13, it was announced today.

The trio will present their Spring-Summer 2010 lines as the final show on the last day of the event, scheduled to be held at the Grand Hotel in the city.

Ashish's contemporary formal range, designed especially for the Van Heusen Grand Finale, promises to be both modern and experimental with a strong trend on narrow draped trousers, short jackets with slim lapels and sharp cuts. The garments are body hugging, very fitted, short and sharp. The collection is in three main colours, black, charcoal and white with hints of blue, and is custom made for the experimental man. Ashish's collection as always will exhibit immaculate tailoring and attention to detail.

On being named the Grand Finale designers for the Men's Week, Soni said,''I am among the few designers that started my career designing only menswear in 1993. Needless to say Menswear has come a long way in our country and the fact that it is finally getting its due recognition with its own industry platform gives me tremendous happiness.'' ''Presenting a collection for the Grand Finale always comes with a sense of great excitement and I would like to thank Van Heusen for this fantastic opportunity and congratulate FDCI for putting together yet another great initiative.'' The finale collection by Rohit Gandhi and Rahul Khanna revolves around the concept Hypernature- the now nature phenomenon caused by the industrialisation of human culture. The duo draws inspiration from linear structures, geometrical lines and is greatly inspired by modern contemporary art. The collection enjoys an infusion of new age cuts and construction along with a strong graphic feel using texture, colour blocking and digital prints as main elements. The colour palette shows an eclectic mix between monochromes and brights and the silhouettes effortlessly blend from structured to relaxed.

The designers' exclusive lines are being created for Vdot by Van Heusen and will retail out of Van Heusen and Vdot stores in the beginning of the next year.

Commenting on the partnership, Rohit and Rahul said,''We feel honoured to be chosen as the Grand Finale designers at the first Van Heusen India Men's Fashion Week. It is an exciting time for men's fashion in India as for the first time the country's best menswear designers have come together under one roof to showcase their collections. We would like to thank FDCI and Van Heusen for this endeavour. We are looking forward to designing for Van Heusen and feel that a Corporate back up would enable us to reach a wider audience and make hi-fashion accessible.'' On the choice of Ashish Soni, Rohit Gandhi and Rahul Khanna for the grand finale, president of the FDCI, Sunil Sethi said,''We are delighted to have Ashish Soni; Rohit Gandhi and Rahul Khanna as the Grand Finale designers at the forthcoming Van Heusen India Men's Week. They are among the most sought after designers in India, well known for their excellence in design and clothing construction. I have been a customer of theirs over the years and found them to be in tune with the international styling.'' ''In a departure from tradition, we have agreed upon the choice of two great Indian designers instead of one, who will bring to the audiences signature lines that are flawless and showcase the best of fashion for men,''Sethi added.

-- (UNI) -- 29DI22.xml

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