Van Heusen India Men's Week 2009 in Delhi from Sept 11
New Delhi | Thursday, Jul 30 2009 IST
 

In what could mark a change in dynamics of the Indian fashion landscape, the first exclusive fashion week just for men will be held in the national capital from September 11.

Organised by the Fashion Design Council of India (FDCI) and Van Heusen, 'Van Heusen India Men's Week' will be held here from September 11-13, it was announced last evening.

Featuring 15 shows and over 20 exhibitors, the 'Van Heusen India Men's Week, touted as a world class event showcasing the very best of Indian talent, will have designers covering the widest range of men's fashion- menswear and accessories, under one roof, affording buyers and consumers the widest possible selection of fashion for men. Making the announcement at a press conference, Sunil Sethi, President of the FDCI said, ''Men are active participants and contributors to the growth of fashion today, who have moved beyond deciding their favourite colour of ties and socks to actually cultivating loyalties for designers and lifestyle brands. Menswear dominates a larger per cent of branded apparel sales in the country and is said to be growing at a CAGR of 15 per cent. The 'Van Heusen India Men's Week' aims to give menswear designers a structured impetus and the much needed platform to tap this potential of men's fashion in India.'' FDCI's Initiative Positions India as 4th Fashion Capital for menswear in the world. Speaking on the growing market for menswear in India and Van Heusen's alliance with the forthcoming India Men's Week, COO of Van Heusen, Shital Mehta said, ''From the early 90s, Van Heusen has not only taken the lead in establishing the ready-to-wear segment in men's workwear, but has also constantly brought international fashion to the Indian consumer. It was only logical that Van Heusen be the title sponsor of the India Men's Week, in its commitment to consolidate this position further.'' The first edition of the 'Van Heusen India Men's Week' also provides a unique prospect to promising talent through the 'Van Heusen Emerging Designer of the Year Contest 2009 in association with FDCI'. The winner will not only be felicitated, but will earn a chance to showcase designs at the Fashion Week itself. 'Van Heusen Emerging Designer of the Year Contest 2009 in association with FDCI' is open for all students and professional fashion designers with experience of three years or less, starting August 5, 2009. Interested contestants can submit entries on the event website www.vanheusenindiamensweek.com or on the FDCI and Van Heusen websites. All contestants have to submit three entries, outlining clearly the concept, material used, collection note, in full colour no later than August 20, 2009. An independent panel of judges will be invited to shortlist the entries. Thereafter, three finalists will be requested to create the line based on the submitted sketches and according to model measurements provided to them. The three finalists will enjoy the privilege of exhibiting their line at the 'Van Heusen India Mens Week'. The jury will select the winner based on the presentation of the final line and felicitate the Van Heusen Emerging Designer of the Year with a trophy and an appropriate reward at an award ceremony.

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