Sanjeev Patel HDFC's new head direct banking channels

HDFC Bank today said it has appointed Sanjeev Patel as the Executive Vice President and Head Direct Banking Channels. Mr Patel will be responsible for driving the phone banking, ATM, netbanking and mobile banking channels, the Bank said in a statement.

With over 13 years experience in banking, mainly in product and marketing roles, Mr Patel was earlier the Deputy Head of Marketing at HSBC, India.

He had also been the head of the Credit and Debit Card product, portfolio and marketing management function for HSBC India. Prior to this, he has worked for ANZ Grindlays, in various credit card planning, product, marketing and strategic initiative roles.

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