Coca Cola, CII tie up for water conservation programme

In a collaboration that could have a far-reaching impact and benefit for industry and the environment, the CII Northern Region and Coca-Cola India today announced the launch of 'CONSERVE' - a water conservation and management project, to mark the observance of World Water Day 2008.

'CONSERVE' will promote industry engagement on rainwater harvesting and community water conservation programmes and will not only create awareness but also build capacity among industry. The project will be implemented over a period of one year in the Northern states of Punjab, Haryana, Himachal Pradesh, Chandigarh, Jammu & Kashmir, Rajasthan and Uttarakhand.

''To meet the growing requirement of water and to be counted as a development oriented nation, it is imperative not only to develop new water sources but also conserve, recycle and reuse water wherever possible,'' stated Mr Deep Kapuria, Chairman CII Northern Region. It has been shown that conservation of water through rain water harvesting and artificial ground water recharge can generate about 125 km cube/year of additional water. Similarly recycling industrial and municipal and industrial waste water can generate about 177 Km cube/year water, Mr Kapuria added.

CII, along with its Mission Partner, Coca-Cola India, intends augmentation of water conservation among corporates, especially the SME sector in Northern India, he said.

He reiterated that CII with Coca-Cola India would help corporates meet increasing demands on limited water supplies through collaborative projects, water conservation technologies and expanded information sharing.

-- (UNI) -- 23DR20.xml

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