New integrated media platform for overseas Indians

For persons of Indian origin (PIOs), staying connected with India has been made easy with a new digital integrated media platform, www.pioTV.com, which was launched by Minister for Overseas Indian Affairs Vayalar Ravi here Thursday.

"I hope this new initiative will help NRIs and PIOs all over the world to connect with India, its politics, society, culture and economy," Ravi said while unveiling the website.

The new website is designed to supply a diverse range of India-related content besides acting as an interactive platform for its users.

"The purpose is to provide connectivity by providing content in many forms and ensure the platform is readily available to browse, watch and connect on any device, anywhere and anytime," PIO TV chairman and chief executive Munish Gupta said.

"We are covering India from the perspective of an Indian living abroad," he added.

PIO TV provides 24X7 live stream of television content that brings significant news from India, places across the world with a major PIO population and other global news of importance and relevance to the PIO community.

The website would also sift through voluminous data, pull out and list policy announcements and information from various ministries of the Indian government, according to Gupta, based in Santa Monica, California.

He said that PIO TV would have presence in the US, Britain, parts of Europe, Southeast Asia, Australia and the south Pacific.

"Programming of the 24X7 channel will be done in such a way that it caters to the needs of viewers living in different parts of the world," he said.

There will also be content on demand as well as Bollywood and reality shows exclusively catering to the PIO community. (IANS)

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